squishmallow crochet kit
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Review moat
Good513.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.57avg listing price — sweet spot $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$11.97–$17.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 30K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
9
Top-5 brand share
100%
Open market
0%
- Horizon Group USA74%
- Squishmallows21%
- Joyclub3%
- Crochetta2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts
Horizon Group USA$11.974.3★225 rev
Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts
Horizon Group USA$12.804.3★225 rev
Original Squishmallows Omar the Bear Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts
Squishmallows$12.264.2★88 rev
Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts
Horizon Group USA$12.124.3★225 rev
Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts
Horizon Group USA$12.644.3★225 rev
Newest
by launch dateOriginal Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts
Horizon Group USA$12.64225 rev
Original Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts
Horizon Group USA$11.97225 rev
Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates
Joyclub$17.71235 rev
Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
Horizon Group USA$14.52455 rev
Original Squishmallows Bebe the Bluebird Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-By-Step Tutorials Exclusive Crochet Kit For Beginners DIY Craft Crochet Kits Great Teen Gifts
Horizon Group USA$12.80225 rev
Trending
90-day click momentumOriginal Squishmallows Crochet Kit Archie Bag Charm Axolotl Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts
Horizon Group USA$11.974.3★
Joyclub Crochet Kit for Beginners 6 PCS Amigurumi Animal Family Crochet Starter Kit with Step-by-Step Video Tutorials 40% Extra Yarn DIY Craft Gifts for Adults Knitting Lovers Mother Teacher Graduates
Joyclub$17.714.1★
Original Squishmallows Crochet Kit Sunny Bag Charm Bumblebee Crochet Kit for Beginners with Yarn Starter Hooks Step-by-Step Tutorials DIY Craft Great Teen Gifts
Horizon Group USA$12.644.3★
Original Squishmallows Wendy The Frog Crochet Kit Includes Yarn Crochet Hook Starter Hooks Step-by-Step Tutorials Exclusive Crochet Kit DIY Craft Crochet Kits Great Teen Gifts
Horizon Group USA$12.124.3★
Original Squishmallows Bracelet Design Set Cute & Friendship Bracelet Kit Jewelry Making Kit Charm Bracelet Making Kit Beading & Jewelry Making Friendship Bracelet Making Kit
Horizon Group USA$14.524.8★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -45.9% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 20.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great gift”
“good quality, safe for kids”
“Easy to use”
“The instructions are clear”
“fun for family activities”
“Reasonably priced”
“Came just like it showed in the photos”
“Adorable Designs,”
“the colors are cute”
“She loves it very easy to assemble bracelets”
What buyers complain about
“The instructions are confusing”
“They look very cheap and low quality”
“Difficult to use”
“Items not as described or pictured”
“Poor Quality Materials”
“The yarn is kinda too tiny”
“Little weird with the slip stitch in each row”
“a huge waste of money”
“wouldnt hold together”
“Yarn comes apart before even finishing first step”