square hole punch
Skip itSoft demand (-43.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Great286.34avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.80–$30.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$216K$216K/yr · 344K searches
Returns
Okay5.1%return rate — above 6% kills the launch gate
Growth
Bad-43.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
22
Top-5 brand share
67%
Open market
27%
- HKKYO23%
- CYFUN DESIGN14%
- BAOFALI14%
- BearBoss11%
- Aacehlh6%
- CHENGU6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAOFALI 1 Inch Square Punch Lever Action Craft Punch Making 1X1 inch Equilateral Square for Paper Crafting Scrapbooking DIY Card Making Arts Crafts Supplies
BAOFALI$11.734.8★322 rev
Square Hole Punch 1 inch Square Punch Stamp Puncher Postage Stamp Cutter Hole Puncher Lever Paper Punches for Crafting Card Making Scrapbook Supplies DIY Projects Scrapbooking Cutting Tools
CYFUN DESIGN$11.794.7★674 rev
Square Hole Puncher Square Paper Punch Shape Punches for Paper Crafts 0.7 inch Papers Punches 1.5 Squares Punch 1.9 Crafts Puncher for Scrapbooking Card Making
HKKYO$19.273.1★130 rev
BearBoss 5 Square Paper Punch Set Different Sizes Scrapbooking Crafting Tool Classic White
BearBoss$25.814.6★82 rev
Square Punch Square Hole Punch for Crafts Squares Paper Punches for Crafting Squares Puncher for Scrapbooking 1.5 inch Shape Hole Puncher
HKKYO$13.373.0★16 rev
Newest
by launch date
1-Inch Square Punch Lever Craft Punch Portable Manual Square Stamp Paper Punch Ideal for Scrapbooking Stamp Cutting DIY Cards & Paper Crafts
KernoKost$11.833 rev
Postage Stamp Puncher 1 inch Square Paper Punches Lever Action Stamp Punch for Paper Crafting Scrapbooking DIY Card Making Arts Crafts Supplies
WOKLUVA$9.4929 rev
UCEC 2 Inch Square Paper Punch (Diagonal Measurement) Square Hole Punch for Cardstock Craft Punch Paper Punch Paper Puncher Punches for Paper Crafts Shape Cutters for Paper Scrapbook Punches
UCEC$14.498 rev
UCEC 1 Inch Square Punch (Diagonal Measurement) Hole Punch Small Square Paper Punch Paper Puncher Paper Punch for Crafting Craft Hole Punch Punches for Paper Crafts Scrapbook Labels
UCEC$9.738 rev
UCEC 3 Pack Square Craft Hole Punch 2 1.5 and 1 Inch Square Paper Punch (Diagonal Measurement) Hole Paper Punch Set Craft Punches Large Hole Punch Shape Cutters for Paper Crafts Scrapbooking
UCEC$23.408 rev
Trending
90-day click momentumUCEC 2 Inch Square Paper Punch (Diagonal Measurement) Square Hole Punch for Cardstock Craft Punch Paper Punch Paper Puncher Punches for Paper Crafts Shape Cutters for Paper Scrapbook Punches
UCEC$14.494.4★
Creative Effort-Saving Kids Educational Square - Shaped Paper Puncher-2.5 inch Kid-Safe for Art Projects & Home Decoration
INOZTO$15.764.4★
Postage Stamp Puncher 1 inch Square Paper Punches Lever Action Stamp Punch for Paper Crafting Scrapbooking DIY Card Making Arts Crafts Supplies
WOKLUVA$9.494.7★
UCEC 3 Pack Square Craft Hole Punch 2 1.5 and 1 Inch Square Paper Punch (Diagonal Measurement) Hole Paper Punch Set Craft Punches Large Hole Punch Shape Cutters for Paper Crafts Scrapbooking
UCEC$23.404.4★
UCEC 1 Inch Square Punch (Diagonal Measurement) Hole Punch Small Square Paper Punch Paper Puncher Paper Punch for Crafting Craft Hole Punch Punches for Paper Crafts Scrapbook Labels
UCEC$9.734.4★
Demand
Weekly Amazon search volume, last 51 weeks — -43.5% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to operate”
“Good quality”
“Just what I needed”
“Good buy for the money”
“PERFECT SIZE”
“Works great”
“Sturdy build”
“I've had no issues whatsoever about anything of paper consistency”
“Functional for crafts”
“Clean cuts”
What buyers complain about
“Not good quality”
“The sizing is off”
“Broke after 1 use”
“2 of the 3 I tried jammed”
“The other two barely work”
“Also the paper get stuck in it”
“I'm not the most accurate cutter”
“without instructions”
“SIZING IS WRONG”
“As of today it will not cut at all, making minimal slices here and there”