spray paint stencil
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Good597.52avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.5%return rate — above 6% kills the launch gate
Price range
Okay$6.53–$18.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$36K$36K/yr · 48K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
18
Top-5 brand share
72%
Open market
22%
- YEAJON34%
- XANGEY13%
- REOLAN9%
- FEBSNOW8%
- BAMIDELE7%
- TecUnite6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YEAJON 6 Inch Letter Stencils and Numbers 36 Pcs Alphabet Art Craft Stencils Reusable Plastic Templates for Wood Wall Fabric Rock Signage(6 Inch)
YEAJON$12.904.5★2,372 rev
XANGEY 6 Inch Letter Stencils for Painting - 42 Pack Alphabet Letter Number Templates with Signs Reusable Plastic Alphabet Stencils for Chalkboard Fabric Rock Wood Crafts Painting
XANGEY$14.864.4★84 rev
YEAJON 6 Inch Letter Stencils Symbol Numbers Craft Stencils 42 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Chalkboard Sign DIY Art Projects
YEAJON$15.734.4★3,427 rev
36 Pcs Reusable Large Alphabet Letter Stencils and Number Stencils for Painting on Wood Wall Fabric Rock Chalkboard DIY School Art Projects Glass (6 Inches)
FEBSNOW$9.824.5★1,621 rev
TecUnite 26 Pieces Alphabet Stencils Set Plastic Letter Stencils for Painting Learning DIY Craft Decoration (6 x 6 Inches)
TecUnite$11.874.4★2,328 rev
Newest
by launch date
6 Inch Letter Stencils for Painting 43 Pcs Reusable Alphabet Symbol Numbers Stencils Interlocking Kit for Painting on Wood Wall Fabric Rocks Chalkboard Sign & DIY Art (6 inch)
Yesweety$13.1520 rev
6 Inch Letter and Number Stencils Symbol Numbers Craft Stencils 48 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects
Yazhiji$6.5344 rev
42 PCS Letter Stencils for Painting Spray Paint Stencil Alphabet Stencils for Crafts Reusable on Wood Wall Rock Fabric Sign School DIY Art Projects 6 Inch
Okxiri$7.98178 rev
XANGEY 6 Inch Letter Stencils for Painting - 42 Pack Alphabet Letter Number Templates with Signs Reusable Plastic Alphabet Number Stencils for Chalkboard Fabric Rock Wood Crafts Painting
XANGEY$14.4837 rev
XANGEY 6 Inch Letter Stencils for Painting - 42 Pack Alphabet Letter Number Templates with Signs Reusable Plastic Alphabet Stencils for Chalkboard Fabric Rock Wood Crafts Painting
XANGEY$14.8684 rev
Trending
90-day click momentum6 Inch Letter and Number Stencils Symbol Numbers Craft Stencils 48 Pcs Reusable Alphabet Templates Interlocking Stencil Kit for Painting on Wood Wall Fabric Rock Sign DIY Art Projects
Yazhiji$6.533.6★
6 Inch Letter Stencils for Painting 43 Pcs Reusable Alphabet Symbol Numbers Stencils Interlocking Kit for Painting on Wood Wall Fabric Rocks Chalkboard Sign & DIY Art (6 inch)
Yesweety$13.154.2★
XANGEY 6 Inch Letter Stencils for Painting - 42 Pack Alphabet Letter Number Templates with Signs Reusable Plastic Alphabet Number Stencils for Chalkboard Fabric Rock Wood Crafts Painting
XANGEY$14.484.6★
XANGEY 6 Inch Letter Stencils for Painting - 42 Pack Alphabet Letter Number Templates with Signs Reusable Plastic Alphabet Stencils for Chalkboard Fabric Rock Wood Crafts Painting
XANGEY$14.864.4★
TecUnite 26 Pieces Alphabet Stencils Set Plastic Letter Stencils for Painting Learning DIY Craft Decoration (6 x 6 Inches)
TecUnite$11.874.4★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — +27.3% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very good, my painted letters came out very well”
“Worked great and great size”
“Easy to use”
“Great value”
“Just as advertised”
“durable”
“They are pretty heavy duty”
“So much better than paper stencils”
“I love the plastic material”
“The interlocking feature is a plus”
What buyers complain about
“So cheap and thin hard to work with”
“Couldn't use”
“so the sizing is pretty inconsistent”
“Came used”
“these are very flimsy/floppy”
“by the overall quality is a bit flimsy”
“almost impossible to interlock”