soucolor markers
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Avg price
Great$18.80avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Good$8.43–$29.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,422.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$71K$71K/yr · 163K searches
Competition
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
17
Top-5 brand share
87%
Open market
9%
- Jekohor38%
- ADEVIAN29%
- CKMOREL13%
- apolyone4%
- Halobios4%
- Soucolor3%
- Open — no brand owns it (5 brands, 9%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Adult Coloring Book Set Spiral Bound Coloring Books for Adults Relaxation with 36 Colors Non-Toxic Markers Anxiety Relief Gifts with 30 Patterns Included Mandala Animal Flowers
Jekohor$18.094.6★1,034 rev
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.823.2★70 rev
3Pcs Adult Coloring Book for Women Relaxation 36 Colors Markers with Spiral Bound Adult Coloring Book for Women 36 Dual Tip Colors Markers Anxiety Relief Mindfulness Gifts(Ocean & Bird & Butterfly)
CKMOREL$25.504.5★504 rev
Coloring Books for Adults with 36 Dual-Tip Markers 30 Patterns Positive Quotes Adult Coloring Book for Adults Relaxation Calming Gifts for Anxiety and Mindfulness Gifts for Women
Jekohor$17.764.6★654 rev
CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn
CKMOREL$19.744.5★504 rev
Newest
by launch date
3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book
ADEVIAN$24.6332 rev
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.8270 rev
POSCA Canvas Paint by Number Kit Lilac Dream - 8 Acrylic Markers with 2 Pre-Drawn Canvases - Gift Set for Artists Adults and Kids
posca$29.77176 rev
Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad
Brea Reese$14.862 rev
Vivid by Brea Reese: Marker Color-By-Number Kit - Queen of Hearts -5 Dual-Sided Markers 12 Design Coloring Pages Retro Vibrant Themed Spiral Art Pad
Brea Reese Vivid$13.075 rev
Trending
90-day click momentum3Pcs Adult Coloring Books Set for Women Relaxation with 36 Colors Dual Tip Art Marker 68 Patterns Spiral Bound Single-Sided Mindfulness Pages It Include 1Pcs Color by Numbers Adult Coloring Book
ADEVIAN$24.634.0★
Vivid by Brea Reese: Marker Color-By-Number Kit - Whimsical Botanicals - 5 Dual-Sided Markers 12 Coloring Pages Nature-Animal Theme Spiral Art Pad
Brea Reese$14.865.0★
ADEVIAN 3-in-1 Color by Numbers Adult Coloring Books with 36 Colors Markers Spiral Bound & Single-Sided Easy Number Matching & Tear-Out for Framing Stress Relief & Creativity for Beginners
ADEVIAN$26.823.2★
Adult Coloring Book Set with 36 Dual-Tip Markers 30 Patterns Spiral Bound Coloring Book for Adults Relaxation Crafts for Adults Women Anxiety Relief Mindfulness Relaxation Gifts for Adult
Halobios$18.804.8★
CKMOREL 2Pcs Adult Coloring Books with 36 Colors Markers Mandala Adult Coloring Book for Women Relaxation with 48 Patterns Colors Markers Set Anxiety Relief Mindfulness Gifts Original & Hand Drawn
CKMOREL$19.744.5★
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — +7.1% search growth over the last 90 days.Peak months: Jan, Jun, Dec · busiest ÷ quietest = 7.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Overall, this is a good set”
“Excellent price”
“Fun to use”
“Great Gift”
“As advertised”
“The pens are easy to use”
“These markers are beautiful”
“And fun designs that are endless Thxs”
“Beautiful Illustrations”
What buyers complain about
“Colors do not match up”
“the quality control could be better”
“They are all dried up”
“My complaint is all the colors didnt come correctly”
“Very streaky and dry out quick”
“Not long lasting”
“didn't work”
“pretty disappointed in the size”
“I have a few that are dried out”
“ink thing fell out”