solid color wrapping paper
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.31–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 6% kills the launch gate
Review moat
Good1,414.6avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 79K searches
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
30
Top-5 brand share
65%
Open market
30%
- SMART&CASUAL29%
- PH PERKHOMY12%
- Donyang11%
- Hallmark7%
- Boerni6%
- NESCCI5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SMART&CASUAL Brown Wrapping Paper Roll 17.81 200(100) Kraft Paper for Craft Gift Bulletin Board Banner Bouquet Flower Table Covering Packing Shipping Moving 70GSM 50LB(Brown 17.8 x 1 200)
SMART&CASUAL$7.304.6★1,614 rev
SMART&CASUAL Brown Kraft Paper Roll 15 x 450 (37.5) for Gift Wrapping Packing Art Craft Supplies Floral Bouquet Flower Moving Kids Painting Drawing Paint Easel Poster Chart Paper
SMART&CASUAL$5.314.7★1,030 rev
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★4 rev
PerkHomy Brown Kraft Paper Roll 17.5 x 600 (50) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Moving Shipping Floor Covering Table 70GSM 50LB (Brown 17.5 x 50)
PH PERKHOMY$6.024.7★974 rev
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.694.6★2,039 rev
Newest
by launch date
BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)
BAIJIALI$8.6139 rev
Hallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.814 rev
HJIJIAY Metallic Blue Wrapping Paper Roll Matte Blue Solid Color Wrapping Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -Mini Roll 17 x 394 inch(33feet)
HJIJIAY$7.6187 rev
LaRibbons Pastel Birthday Wrapping Paper Watercolor Balloon with Confetti Design for Birthday Gift Wrap for Kids & Adults Gender Neutral Party Gift Wrapping for Baby Showers Holiday 17 x 33 Ft
LaRibbons$11.75202 rev
SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)
SMART&CASUAL$23.511,614 rev
Trending
90-day click momentumHallmark Image Arts Birthday Wrapping Paper Mini Rolls 3-Pack (Primary Colors: Solid Red Yellow Blue) for Kids Parties Graduations Fathers Day Baby Showers Any Occasion - 27 Sq. Ft. Total
Hallmark$7.813.6★
HJIJIAY Metallic Blue Wrapping Paper Roll Matte Blue Solid Color Wrapping Paper for Birthday Wedding Parties Baby Shower Christmas DIY Bouquet -Mini Roll 17 x 394 inch(33feet)
HJIJIAY$7.614.5★
BAIJIALI Matte Wrapping Paper Roll 17 x 32.8ft Pearly-Lustre Solid Color Gift Wrap for Wedding Christmas Birthday Baby Shower DIY Bouquet (Green 17x32.8)
BAIJIALI$8.614.5★
Lake Blue Wrapping Paper 15x450 Solid Color Blue Kraft Paper Roll for Baby Shower Wedding Fathers Day Birthday Bouquet Flower Gift Wrap for Women Men Kids Craft Paper Bulletin Board Paper
Donyang$8.694.6★
SMART&CASUAL Craft Paper Roll 17.8 x 760 Kraft Paper White Easel Paper Roll for Kids Gift Wrapping Art Bulletin Board Paper Bouquet Flower Packing Painting Drawing Floor Covering Poster Chart Paper
SMART&CASUAL$8.334.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 14.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“I love the color”
“Great Value”
“Is the perfect thickness for folding corners”
“Easy to use”
“Very durable and easy to work with”
“Great size”
“As described”
“perfect for gifts”
“The paper is sturdy”
What buyers complain about
“it is short”
“Not as thick as some others that I have bought in the past”
“Color is very muted”
“The advertisement needs to be more clear”
“It smells like stinky armpits”
“It was not really the best value”
“Not high quality like youd expect”
“Cheap tape doesn't like to stick to it”
“if not impossible to use as intended”
“which pretty much defeats the purpose of gift wrapping a present”