soft pastels for artists professional grade
Skip itPrices mostly outside the sweet spot ($8.57–$605.45) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 6% kills the launch gate
Avg price
Great$74.98avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good922.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$237K$237K/yr · 107K searches
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Price range
Bad$8.57–$605.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
84
Top-5 brand share
94%
Open market
5%
- SENNELIER37%
- MUNGYO26%
- Rembrandt25%
- Schmincke3%
- COLOUR BLOCK2%
- Honsell1%
- Open — no brand owns it (6 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 54 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rembrandt Soft Pastels General Selection De Luxe Set 300C60.5
Rembrandt$64.884.5★517 rev
MUNGYO Soft Pastel Set 64 Vibrant Colors for Artists | Smooth & Blendable | Square Shape
MUNGYO$10.284.6★12,604 rev
Sennelier Soft Pastels Half Stick Set 120/Pkg-Paris Paris
SENNELIER$198.834.7★1,152 rev
SENNELIER Extra-Soft French Half Pastel Professional Artist Box Set 30-Colors
SENNELIER$61.764.5★104 rev
MUNGYO Gallery Handmade Soft Pastels Set of 30 - Professional Quality Rich Pigments Smooth Texture
MUNGYO$36.744.6★552 rev
Newest
by launch date
SENNELIER Pastel Pencil Set 48 Half Size Pencils Magnetic Cardbaord Box (N132380.02)
SENNELIER$87.321 rev
SENNELIER Pastel Pencil Set 24 Half Size Pencils 12 Empty Slots Magnetic Cardboard Box (N132380.01)
SENNELIER$47.463 rev
SENNELIER Pastel Pencil Set 48 Full Size Pencils Magnetic Cardboard Box (N132340.04)
SENNELIER$178.340 rev
LIGHTWISH 72-Color Soft Pastels Set for Artists Beginners & Adults - Non-Toxic Vibrant Drawing Pastel Sticks for Art Sketching & Shading
LIGHTWISH$43.1979 rev
Schmincke - Pastel 77 136 097 finest extra-soft artist pastels pastel colors in cardboard set 36 half pencils broad coloristics starter set for pastel painting
Schmincke$107.391 rev
Trending
90-day click momentumSENNELIER Pastel Pencil Set 48 Full Size Pencils Magnetic Cardboard Box (N132340.04)
SENNELIER$178.340.0★
SENNELIER Pastel Pencil Set 48 Half Size Pencils Magnetic Cardbaord Box (N132380.02)
SENNELIER$87.325.0★
LIGHTWISH 72-Color Soft Pastels Set for Artists Beginners & Adults - Non-Toxic Vibrant Drawing Pastel Sticks for Art Sketching & Shading
LIGHTWISH$43.194.4★
SENNELIER Pastel Pencil Set 24 Half Size Pencils 12 Empty Slots Magnetic Cardboard Box (N132380.01)
SENNELIER$47.464.6★
Rembrandt Soft Pastel Micro Set 5-Piece Half Sticks Deep Blues
Rembrandt$10.464.5★
Demand
Weekly Amazon search volume, last 10 weeks — +1.8% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Colors”
“I got no complaints”
“Very smooth”
“Very affordable”
“ease of use”
“I'm looking forward to using some of these while painting plein air this summer”
“can hold up well over time”
“Great texture and blends perfectly”
“lovely to draw with”
“Just as described”
What buyers complain about
“My only concern with these is the lack of truly dark colors”
“They are not nearly as soft as I'd hoped they would be”
“Obviously not new”
“Seems they dried out”
“High in fillers=low in quality”
“I was a little worried the box was gonna be too big and annoying”
“A little dusty and dirty,”
“a bit dusty to use”
“Do not trust this manufacturer”
“Breaks easily”