soap molds
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Avg price
Great$21.11avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 2.7M searches
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.80–$114.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,408.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
37 falling
Sellers
47
Top-5 brand share
43%
Open market
52%
- SJ15%
- Moukiween7%
- Ogrmar7%
- Lerykin7%
- ROTATE COLOR6%
- Sakolla5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 48 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SJ Silicone Soap Molds 3 Packs Rectangle Soap Molds for Soap Making 6 Cavity Mold for Homemade Craft Soap Mold Jelly Chocolate & Ice Cube Trays(Blue Purple & Pink)
SJ$7.934.8★11,000 rev
Moukiween Soap Molds Silicone 3D Rectangular Flower Pattern Silicone Molds for Handmade Craft Soap Bath Bombs Chocolate Bars DIY Candle Polymer Clay Design
Moukiween$12.494.8★1,880 rev
Silicone Soap Molds different Cavities Soap Mold with Different Shapes Perfect for Soap Making Handmade Cake Chocolate Desserts Biscuit Pudding Teacake Jelly 3 Pack - Flower
ROTATE COLOR$10.054.7★628 rev
2 PCS Silicone soap molds Making Kit soap loaf bar Making molds (44oz Purple Pink Silicone) for Adults - Stainless Steel Wavy & Straight Slicer
MDPQT$33.574.4★1,248 rev
Ogrmar Silicone Soap Molds Kit-42 oz Wooden Silicone Rectangular Mold with Stainless Steel Wavy & Straight Scraper for Soap Cake Making (Purple)
Ogrmar$12.854.7★1,821 rev
Newest
by launch date
Velba Custom Soap Stamp for Handmade Soap Personalized Logo Text & Design | DIY Soap Maker Essential | Reusable Branding Tool for Small Business Wedding Favors & Craft Gifts
Velba$31.1010 rev
Soap Making Kit with 2 Silicone Molds (Grape & Rose) Gift Bags Gift Tags Ribbons & Jute Twine - 26 Pcs DIY Craft Set Mold for Handmade Soap Making Gift - Idea for Adults & Crafters
Generic$17.0231 rev
102 Pcs Soap Making Mold Kit - 3 Silicone Molds 48 Bags 48 Gift Tags 65ft Jute Twine 2 Sisal Foaming Soap Bag Pouch for Handmade Craft Soaps Jelly Chocolate & Ice Cube Trays DIY Wax Melts
TIKMAX$18.8650 rev
HKNMTT Square Flower Rectangle Bar Molds Silicone 7 Shapes for Chocolate Soap Making Shower Steamer Homemade Bath Bomb Lotion Shampoo Bar Dessert DIY Set Non-stick Craft Food Grade 3 Pack
HKNMTT$9.692,729 rev
HKNMTT Silicone Square Rectangle Bar Molds Leaf Flower Pattern 8 Cavities for Candy Soap Making Shower Steamer Homemade Bath Lotion Shampoo Bar DIY Set Non-stick Craft Food Grade 2 Pack
HKNMTT$12.284,529 rev
Trending
90-day click momentumSoap Making Kit with 2 Silicone Molds (Grape & Rose) Gift Bags Gift Tags Ribbons & Jute Twine - 26 Pcs DIY Craft Set Mold for Handmade Soap Making Gift - Idea for Adults & Crafters
Generic$17.024.6★
Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.
Illumive$53.484.6★
102 Pcs Soap Making Mold Kit - 3 Silicone Molds 48 Bags 48 Gift Tags 65ft Jute Twine 2 Sisal Foaming Soap Bag Pouch for Handmade Craft Soaps Jelly Chocolate & Ice Cube Trays DIY Wax Melts
TIKMAX$18.864.7★
SJ Massage Soap Mold - 2 Pcs 4 Cavities Silicone Soap Mold for Soap Making Handmade Hair Brush Shampoo Bar Molds Food Grade BPA Free(Blue and Green)
SJ$9.984.8★
HKNMTT Square Flower Rectangle Bar Molds Silicone 7 Shapes for Chocolate Soap Making Shower Steamer Homemade Bath Bomb Lotion Shampoo Bar Dessert DIY Set Non-stick Craft Food Grade 3 Pack
HKNMTT$9.694.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“EXCELLENT QUALITY”
“Beautiful colors”
“Easy to Use”
“Excellent Value”
“clean up is a breeze”
“Perfect size”
“Exactly what I needed”
“the designs show up beautifully”
“Gift”
“It blends well with fragrances”
What buyers complain about
“Too big”
“Low quality”
“They are so paper thin”
“Disappointing waste of time and money”
“The color are not what they say they are for example the ones which say they are reds all are pink”
“Very flimsy”
“the title description is deceptive”
“smell like plastic”
“absolutely no good can't use”
“one of them did end up breaking”