soap making supplies
Worth a lookShows a sweet-spot price point ($44.03 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$44.03avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 1.6M searches
Price range
Good$5.80–$135.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,187.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
54
Top-5 brand share
52%
Open market
44%
- CraftZee13%
- Prime Creations12%
- PIUH12%
- Illumive9%
- kelodo7%
- LFISGNN4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 63 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PIUH Deluxe Soap Making Kit for Soap Making DIY Soaps Making Full Set Kits Includes Soap Melter 4 lb Soap Base 8 Essencial Oils Silicone Loaf Molds & Scraper Cutters 8 Dyestuffs for Adults Gift
PIUH$110.564.7★425 rev
CraftZee Large Deluxe Soap Making Kit - All-in-One Soap Making Supplies with Soap Base Soap Cutter Box Silicone Loaf Molds Fragrances & More - Homemade Melt & Pour DIY Craft Kits
CraftZee$74.544.7★967 rev
Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.
Illumive$53.484.6★197 rev
Soap Making Kit - Soap Making Supplies melt and Pour - DIY Set for Adults and Kids Includes soap Base Silicone molds fragrances Rose and Lavender Petals by Prime Creations
Prime Creations$25.964.4★344 rev
Soap Making Kit with Melt & Pour Base Cutting Box Molds Fragrances - for Adults & Kids by Prime Creations.
Prime Creations$56.324.7★611 rev
Newest
by launch date
Soap Making Kit for Adults Soap Making Supplies with Melter Pot
kelodo$119.4213 rev
kelodo Soap Making Kit All-in-One DIY Soap Making Supplies with Removable Melter Pot Goat Milk Soap Base Dyes Essential Oil & Fragrances 3 Silicone Molds Cutters Silicone Loaf Molds for Adults
kelodo$111.768 rev
Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap
kelodo$58.9930 rev
VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies
VUSIBA$96.024 rev
Soap Making Kit for Adults DIY Soap Making Kit Melt and Pour Soap Making Supplies Contains Mould Soap Base Essential Oils Fragrances and Dried Flowers for Beginners and Gift Boxes for Women
DINGTU$21.301 rev
Trending
90-day click momentum
EDSRDRUS Premium Soap Making Kit for Adults - All-in-One DIY Soap Making Supplies with Melting Pot 4LB Goat Milk & Glycerin Soap Base 6 Essential Oils Colorants Dried Flowers & Molds
EDSRDRUS$69.734.6★
Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap
kelodo$58.994.9★
kelodo Soap Making Kit All-in-One DIY Soap Making Supplies with Removable Melter Pot Goat Milk Soap Base Dyes Essential Oil & Fragrances 3 Silicone Molds Cutters Silicone Loaf Molds for Adults
kelodo$111.765.0★
VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies
VUSIBA$96.024.5★
Soap Making Kit for Adults DIY Soap Making Kit Melt and Pour Soap Making Supplies Contains Mould Soap Base Essential Oils Fragrances and Dried Flowers for Beginners and Gift Boxes for Women
DINGTU$21.305.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Easy to Use”
“Beautiful colors”
“Excellent Value”
“Fun and easy”
“As Advertised”
“It blends well with fragrances”
“Fun gift”
“Easy cleaning process”
“Perfect size”
What buyers complain about
“Bad quality”
“Smell like chemical”
“Very small bottles”
“misleading”
“turned purple”
“Not worth the money”
“Impossible to use”
“But the pot already started to get burn marks on it because the heater overheats very very fast even on a low setting”
“Doesn't lather enough”
“and the soap medium did NOT work”