soap making kit
Worth a lookShows a sweet-spot price point ($54.40 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$54.40avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Review moat
Great363.44avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Market size
Good$765K$765K/yr · 956K searches
Price range
Good$12.46–$135.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
33
Top-5 brand share
64%
Open market
30%
- CraftZee16%
- PIUH15%
- Prime Creations14%
- Illumive11%
- kelodo8%
- LFISGNN6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 43 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PIUH Deluxe Soap Making Kit for Soap Making DIY Soaps Making Full Set Kits Includes Soap Melter 4 lb Soap Base 8 Essencial Oils Silicone Loaf Molds & Scraper Cutters 8 Dyestuffs for Adults Gift
PIUH$110.564.7★425 rev
CraftZee Large Deluxe Soap Making Kit - All-in-One Soap Making Supplies with Soap Base Soap Cutter Box Silicone Loaf Molds Fragrances & More - Homemade Melt & Pour DIY Craft Kits
CraftZee$74.544.7★967 rev
Soap Making Kit - Soap Making Supplies melt and Pour - DIY Set for Adults and Kids Includes soap Base Silicone molds fragrances Rose and Lavender Petals by Prime Creations
Prime Creations$25.964.4★344 rev
Illumive Deluxe Soap Making Kit - Soap Kit Includes All Soap Making Supplies. DIY Soap Making Kit.
Illumive$53.484.6★197 rev
Soap Making Kit with Melt & Pour Base Cutting Box Molds Fragrances - for Adults & Kids by Prime Creations.
Prime Creations$56.324.7★611 rev
Newest
by launch date
Soap Making Kit for Adults Soap Making Supplies with Melter Pot
kelodo$119.4213 rev
kelodo Soap Making Kit All-in-One DIY Soap Making Supplies with Removable Melter Pot Goat Milk Soap Base Dyes Essential Oil & Fragrances 3 Silicone Molds Cutters Silicone Loaf Molds for Adults
kelodo$111.768 rev
Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap
kelodo$58.9930 rev
VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies
VUSIBA$96.024 rev
Soap Making Kit for Adults DIY Soap Making Kit Melt and Pour Soap Making Supplies Contains Mould Soap Base Essential Oils Fragrances and Dried Flowers for Beginners and Gift Boxes for Women
DINGTU$21.301 rev
Trending
90-day click momentum
Soap Making Kits for Adults Beginners| Kit para Jabones Artesanales Naturales with Shea Butter Soap Base Clear Soap Base Essential Oil & Fragrances Soap Cutte Soap Silicone Molds for Soap Making
Gereat$40.923.8★
Soap Making Kit for Adults Soap Making Supplies with Melter Pot
kelodo$119.425.0★
Soap Making Kit for Adults All-in-One Soap Making Supplies Includes Melt & Pour Goat Milk Soap Base Silicone Loaf Molds Premium Cutting Box & 500+PCS DIY Handmade Soap
kelodo$58.994.9★
VUSIBA Deluxe Soap Making Supplies Kit for Adults All-in-One Soap Kit for Begineers DIY Natural Soap Making Kits with Hot Plate 4.4 lbs Soap Base Fragrance Oils Dyes and Packing Supplies
VUSIBA$96.024.5★
EDSRDRUS Premium Soap Making Kit for Adults - All-in-One DIY Soap Making Supplies with Melting Pot 4LB Goat Milk & Glycerin Soap Base 6 Essential Oils Colorants Dried Flowers & Molds
EDSRDRUS$69.734.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This kit is very easy to use”
“quality of items found in this craft box”
“Fun and easy”
“Well worth it”
“Fun gift”
“The scents included are very light”
“As advertised”
“Cleaning up was straightforward too”
“Easy to follow instructions”
“The colors blend smoothly”
What buyers complain about
“low in quality”
“Smells a little weird too”
“But the pot already started to get burn marks on it because the heater overheats very very fast even on a low setting”
“Impossible to use”
“Doesn't lather enough”
“Doesn't come with what's advertised”
“Not even a basic guide”
“More expensive to get this”
“They are essentially unusable”
“The pot was very small”