soap dye
Skip itSoft demand (-14.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$6.41–$22.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.45avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$120K$120K/yr · 167K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,200avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
70%
Open market
23%
- Vividye21%
- Wayin16%
- CHANGTIKEJI13%
- DecorRom11%
- Limino10%
- YumCraft6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts
Vividye$12.754.6★1,253 rev
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.404.7★6,527 rev
20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts
DecorRom$9.904.5★1,933 rev
Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions
Limino$8.914.5★5,796 rev
Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye
Wayin$8.974.6★290 rev
Newest
by launch date
Luckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye
Luckymica$10.06466 rev
Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each
YumCraft$12.86362 rev
Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye
Wayin$8.97290 rev
CHANGTIKEJI Mica Powder24 Colors - 10g/Bottle of Natural Pigment Powder for Epoxy ResinSoap MakingCandle Making Lip Gloss Car Freshies Dye Nail Polish Bath Bombs
CHANGTIKEJI$12.406,527 rev
Soap Dye - 24 Color Food Grade Skin Safe Coloring for Bath Bomb and DIY Making Supplies - Liquid Concentrated Colorant Kit for Handmade Soaps and Crafts
Vividye$12.751,253 rev
Trending
90-day click momentumLuckymica Mica Powder 24 Colors Pearlescent Pigment Powder for Epoxy Resin 240g Pearl Pigment Set for Soap Making Bath Bomb Candle Making Art Crafts Lip Gloss Nail Polish Dye
Luckymica$10.064.7★
20 Color Bath Bomb Soap Dye - Liquid Food Grade Soap Coloring for DIY Soap Making Slime Supplies Handmade Bath Bombs - Vibrant Rainbow Skin Safe Bath Bomb Colorant for Bath Bomb Supplies Kit Crafts
DecorRom$9.904.5★
Soap Dye 20 Colors Skin Safe Soap Colorant Bath Bomb Color Dye for DIY Soap Making Supplies Bath Bomb Lotion Food Grade Concentrated Soap Coloring for Soaps Bath Products 0.35 Fl.oz Each
YumCraft$12.864.6★
Wayin 16 Colors Bath Bomb Soap Dye - Liquid Based Colorant Food Grade Skin Safe Vibrant Neon for DIY Soap Making Bath Bomb Supplies Kits Bath Salt Crafting Slime Dye
Wayin$8.974.6★
Limino 12 Color Bath Bomb Soap Dye - Skin Safe Food Grade Coloring for Soap Making Supplies DIY Bath Bomb Supplies Kit Slime Crafts - with Instructions
Limino$8.914.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Excellent product”
“less expensive”
“Easy to Use”
“As advertised”
“Bright”
“This was a fun craft”
“Works great as washable paint for kids”
“Great results”
“Great colors, mix easily and do not stain”
What buyers complain about
“NO color”
“Small”
“Crappy product”
“Didnt work”
“fade after about 2 weeks”
“The bottles were leaking”
“Received used product”
“Very small hard to open”
“This arrived a complete mess”
“The mix blew upwards onto my skin”