soap base
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Incredible$27.06avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Great$7.37–$110.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,538.2avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
28
Top-5 brand share
84%
Open market
12%
- Primal Elements47%
- EDSRDRUS16%
- MAQIHAN12%
- velona6%
- TinMeZor4%
- Prime Creations4%
- Open — no brand owns it (13 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 60 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Primal Elements Goat Milk Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 10 Pound
Primal Elements$29.454.7★6,865 rev
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.634.6★673 rev
Primal Elements Clear Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut Unscented - 5 Pound
Primal Elements$27.374.7★1,455 rev
MAQIHAN Soap Base Natural 14.8oz - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$7.374.6★673 rev
EDSRDRUS 2LB Unscented Glycerin Soap Base DIY Handmade Soap Moisturizing Melt and Pour Soap Base for Crafting Vegetable Glycerin & Coconut Oil Easy to Cut (Transparent 2LB)
EDSRDRUS$14.034.7★714 rev
Newest
by launch date
Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal
Yoken$20.4678 rev
EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Transparent 10 Pound)
EDSRDRUS$36.4936 rev
THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women
Thaluna$24.4843 rev
2lb Glycerin Soap Base - Unscented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Cruelty-Free Moisturizing and Gentle on Skin for Soap Making Supplies (Transparent 2 Pound)
EDSRDRUS$13.32334 rev
MAQIHAN Soap Base Natural 2LB - Clear Glycerin Base for Soap Making Melt and Pour Organic Glicerina para Hacer Jabones Foaming Additives Odorless Good Cleaning Ability Soap Making Supplies
MAQIHAN$13.63673 rev
Trending
90-day click momentum
Primal Elements Jojoba Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$20.174.7★
Organic Glycerin Vegetable Glycerine 32 fl oz USDA Certified Liquid Vegetal
Yoken$20.464.8★
Primal Elements Coconut Oil Soap Base - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$21.294.7★
Skin Said Yes 5Lb Aloe Soap Base - Melt and Pour Soap Making Supplies - SLS/SLES Free No Palm Oil Natural with Organic Aloe Vera - Rich in Antioxidants Hydrating Perfect for Handmade Projects
Skin Said Yes$29.804.6★
THALUNA Soap Making Kit Soap Making Kit for Adults - Shea Butter Glycerin Melt and Pour Soap Base Molds Dye Fragrances Dried Flowers DIY Craft for Kids Beginners Girls Gift Boxes for Women
Thaluna$24.484.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I think this is great quality oil”
“Ease of use”
“the nice subtle scent it has”
“Good price”
“Its really soft”
“It lathers really good”
“Exactly what I ordered”
“Its extremely hydrating”
“Such a fun project”
“Good Gift”
What buyers complain about
“Bad quality”
“Smell like chemical”
“doesnt lather”
“Misleading description”
“Disappointing waste of time and money”
“Very difficult to use”
“result was not clear”
“Was defective, did not melt down correctly and was very glue like”
“This means the base was subject to moisture”
“Small stay away from”