snowflakes for crafts
Skip itSoft demand (-75.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Review moat
Good572.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 6% kills the launch gate
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Market size
Bad$54K$54K/yr · 124K searches
Growth
Bad-75.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.66–$13.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
26 flat
Sellers
43
Top-5 brand share
44%
Open market
51%
- PPhtony13%
- OuMuaMua9%
- HADDIY8%
- FreshCut Crafts7%
- Kisston6%
- FOIMAS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PPhtony 80PCS Snowflake Decorations Wood Slices Ornaments Christmas Cutouts Buttons Tags for Xmas Tree Hanging Painting DIY Crafts Projects Gifts Bags Holiday Party School Home Activity 20MM White
PPhtony$4.824.6★292 rev
HADDIY Small Snowflakes for Craft 60 Pcs White Glitter Plastic Mini Snowflake for Christmas Embellishments and Winter Party DIY Craft Decoration-3 Different Size
HADDIY$8.134.6★381 rev
80 Pieces Snowflake Paper Cutouts with IDEA Guide 2-Sided US Made Card Stock Punch Out White Snowflakes for Bulletin Boards Classroom Decor - Small and Large Snowflake Decorations Winter Cutouts
FreshCut Crafts$11.874.6★337 rev
Winter Snowflake Cutouts Glitter Paper Decorations - 50Pcs Blue and Silver Double-Side Christmas Cutouts for Holiday Winter Wonderland Bulletin Board Frozen Party Decor
OuMuaMua$11.444.4★163 rev
Kisston 360 Pcs Snowflake Cutouts Paper 3.9 Inch Winter Snowflake Shape Die Cuts Paper for DIY Projects Craft Classroom Bulletin Board Decor(White Blue Dark Blue Classic Style)
Kisston$12.174.5★144 rev
Newest
by launch date
Humyoun 96 Pcs Winter Snowflake Cutouts Glitter Paper Decorations Blue and Silver Double-Side Snowflake Cut Outs for Winter Holiday Wonderland Bulletin Board
Humyoun$10.1015 rev
54 Pcs Christmas Winter Cutouts Double Printed Winter Snowflake Paper Decor for Christmas Winter Bulletin Board Classroom Decorations(Snowflake 54
Sereliy$10.2383 rev
Snowflake Decorations 24 Pcs Snowflake Ornaments for Tree Snowflakes Christmas Tree Decorations for Christmas Embellishments and Winter Party DIY Craft Decoration
UOUYOO$6.4945 rev
Fuutreo 108 Pcs Snowflake Cutouts Winter Glitter Paper Decorations Bulletin Board Decor 3 Size Cutouts for Winter Holiday Party Wonderland Decor(Silver)
Fuutreo$13.5311 rev
BOARDFEB 120Pcs Winter Acrylic Snowflake Ornaments 3D Blue Translucent Snowflake Crystals Gems Christmas Xmas Pendant Beads DIY Crafts for Vase Filler Party Wedding Arts Crafts Decoration
BOARDFEB$9.1289 rev
Trending
90-day click momentum
Chenkou Craft White Snow Flake Merry Christmas Resin Flat Backs DIY Craft 20mm 30pcs
Chenkou Craft$6.054.6★
Humyoun 96 Pcs Winter Snowflake Cutouts Glitter Paper Decorations Blue and Silver Double-Side Snowflake Cut Outs for Winter Holiday Wonderland Bulletin Board
Humyoun$10.104.9★
Clearance Winter Wonderland Party Decorations Iridescent Snowflake Garland Holographic Paper Snowflake Streamer for Winter Onederland Christmas Frozen Birthday Wedding Bridal Shower Party Supplies
pinkblume$12.834.7★
Coopay Glitter Snowflake Foam Stickers Self-Adhesive Snowflake Stickers Decals for Christmas Decoration DIY Craft Projects Assorted Color and Sizes
Coopay$12.994.4★
60 PCS Small Snowflakes for Craft Mini Snowflakes for Crafts Glitter Resin-Snowflakes Tiny Resin Snowflake Small-Snowflakes Glitter for Embellishment DIY Craft Project Winter Supply 3 Different Size
Exclaith$6.464.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 26.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Perfect size for what I needed”
“as advertised”
“Great value”
“Love the blue shades”
“loved how they brightened up the area”
“Good for decorating walls”
“Cute and sturdy”
“Very pretty, lightweight plastic stars”
“the kids loved seeing themselves”
What buyers complain about
“they are much bigger”
“Costly”
“Poor glitter adhesion”
“Poor quality”
“don't stay on tree well cheap material”
“Picture is a bit deceiving”
“difficult to use”
“These are not cut very well”
“They have ZERO glitter”
“they were more of a beige color rather than white”