snowflake punch
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Review moat
Good503avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 6% kills the launch gate
Price range
Okay$7.75–$18.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$24K$24K/yr · 24K searches
Growth
Bad-69.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
8
Top-5 brand share
88%
Open market
4%
- CADY24%
- BiraBira22%
- VSREI20%
- ECOHU11%
- Punch Bunch11%
- Fullhawl8%
- Open — no brand owns it (1 brand, 4%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CADY Crafts Punch Set 8mm 15mm 25mm Paper Punches 3pcs/Set (Snowflake)
CADY$10.044.5★2,334 rev
VSREI Snowflakes Hole Punch Paper Punches Snowflake Puncher SnowflakesPunches for Paper Crafts SnowflakesShaped Hole Punch 1 inch 5/8 inch 3/8 inch Snowflakes Hole Punches Set (Random Color)
VSREI$13.754.5★1,086 rev
ECOHU Snowflakes Punch for Craft 1-Inch Paper Punch for Christmas Tool Snowflakes Punch for Scrapbook Gifts Festival Cards Decorations DIY Arts.
ECOHU$7.874.5★136 rev
Fullhawl 53 Pcs Snowflake Paper Punch Set Include 3 Pcs Snowflake Punch 50 Pcs Kraft Paper Gift Tags with 10 Meter String Tag for Paper Crafts Christmas Festival Card Scrapbook DIY
Fullhawl$16.194.2★56 rev
PUNCH BUNCH Medium Punch Snowflake 1.125X1
Punch Bunch$14.894.7★127 rev
Newest
by launch dateVSREI Snowflakes Hole Punch Paper Punches Snowflake Puncher SnowflakesPunches for Paper Crafts SnowflakesShaped Hole Punch 1 inch 5/8 inch 3/8 inch Snowflakes Hole Punches Set (Random Color)
VSREI$13.751,086 rev
Fullhawl 53 Pcs Snowflake Paper Punch Set Include 3 Pcs Snowflake Punch 50 Pcs Kraft Paper Gift Tags with 10 Meter String Tag for Paper Crafts Christmas Festival Card Scrapbook DIY
Fullhawl$16.1956 rev
UCEC Hole Punch 1 Inch Craft Christmas Snowflakes Bells Shapes 30 Pieces Hole Puncher for Crafts Set with Craft Paper Cardstock Mix Shape Designs Hole Puncher for Kids for Crafting Scrapbooking
UCEC$14.041,058 rev
ECOHU Snowflakes Punch for Craft 1-Inch Paper Punch for Christmas Tool Snowflakes Punch for Scrapbook Gifts Festival Cards Decorations DIY Arts.
ECOHU$7.87136 rev
SlimLock Medium Punch - Monarch Snowflake
Punch Bunch$13.9910 rev
Trending
90-day click momentumCADY Crafts Punch Set 8mm 15mm 25mm Paper Punches 3pcs/Set (Snowflake)
CADY$10.044.5★
PUNCH BUNCH Medium Punch Snowflake 1.125X1
Punch Bunch$14.894.7★
Bira Snowflake Punch 3/8 inch Lever Action Craft Punch for Christmas Paper Crafting and Scrapbooking
BiraBira$7.754.3★
Bira Craft 1 inch Snowflake Lever Action Craft Punch Christmas Punch for Paper Crafting Scrapbooking
BiraBira$9.794.5★
UCEC Hole Punch 1 Inch Craft Christmas Snowflakes Bells Shapes 30 Pieces Hole Puncher for Crafts Set with Craft Paper Cardstock Mix Shape Designs Hole Puncher for Kids for Crafting Scrapbooking
UCEC$14.044.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.9% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 21.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Super fun and easy to use”
“Great product”
“Works great, just what I wanted”
“This works very well”
What buyers complain about
“Very small”