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small key rings

Skip it48/100

a small market ($120K/yr) — small key rings doesn't clear our bar today.

Market/yr

$120K

Growth (1y)

+172.1%

Products

25

Brands

19

was 22 a year ago

Sellers

26

Price range

$3.91–$19.66

Returns

1.6%

Rating

4.5★

48/100

Skip it

Scored 48/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
6
×0.30
Growth
73
×0.30
Competition
57
×0.20
Quality gap
38
×0.10
Returns
87
×0.10

Demand

Weekly Amazon search volume, last 83 weeks — +172.1% year over year.
5K3KDec '24Mar '25Jun '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

No pronounced peak months · busiest ÷ quietest = 1.2×

Competition

24%ZoloAJay
  • ZoloAJay24%
  • YHYZ11%
  • KANSPHY8%
  • TANJUN8%
  • NQEUEPN6%
  • Pawfly6%
  • Other (13 brands)37%

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them. 19 brands and 26 sellers compete here.

Brands

19 falling

was 22 a year ago

Sellers

26

Top 5 brand share

57%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 25 tracked products in this niche.

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black

ZoloAJay

$3.914.5★1,420 reviews

YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)

YHYZ Split Key Ring Circle Assorted Metal Keyring Durable in 5 Sizes (Small 1/2 inch 3/4 inch 1 inch 1.25 inch Large 1.38 inch) for Dog Pet Collar DIY Tag Jewelry Car Key (Sliver Alloy Steel)

YHYZ

$4.974.6★4,622 reviews

1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs

1/2 Inch Split Key Rings Stainless Steel Dog Tag Mini Rings Small Key Chain Ring for Craft Car Keys Women and Men Car Key Rings - Pack of 60 Pcs

KANSPHY

$4.704.7★769 reviews

30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Split Open Jump Rings for Jewelry Making Keyring Connectors Attachment for Car Keys Craft Making (Inside Diameter 6mm/0.23in)

30pcs Split Rings Stainless Steel Small Key Chain Mini Keychain Tiny Split Open Jump Rings for Jewelry Making Keyring Connectors Attachment for Car Keys Craft Making (Inside Diameter 6mm/0.23in)

NQEUEPN

$4.594.5★521 reviews

Pawfly 100 Pack 1/2 Inch Split Key Rings Mini Jump Rings Dog Tag Ring with Double Loops Small Metal Rings Connectors for Car Keys Jewelry Necklaces Bracelets Earrings Crafts Ornaments and DIY Arts

Pawfly 100 Pack 1/2 Inch Split Key Rings Mini Jump Rings Dog Tag Ring with Double Loops Small Metal Rings Connectors for Car Keys Jewelry Necklaces Bracelets Earrings Crafts Ornaments and DIY Arts

Pawfly

$4.934.4★2,034 reviews

30pcs 304 Stainless Steel Key Rings Split Rings Small Keyrings Jump Rings for DIY Crafts Keys Keychain Attachment Black

30pcs 304 Stainless Steel Key Rings Split Rings Small Keyrings Jump Rings for DIY Crafts Keys Keychain Attachment Black

TANJUN

$7.964.4★103 reviews

HOLAILS 100PCS Small Key Rings Stainless Steel Split Rings mini Metal Ring Functions on connectors for or Jewelry Making and Keychain Rins(0.24 inches Silver)

HOLAILS 100PCS Small Key Rings Stainless Steel Split Rings mini Metal Ring Functions on connectors for or Jewelry Making and Keychain Rins(0.24 inches Silver)

HOLAILS

$6.664.5★315 reviews

1/2 100PCS Small Split Key Rings for Keychains Double Loops Metal Mini Key Ring for Jewelry Making Dog Luggage Tag Car Key DIY Crafts (Silver)

1/2 100PCS Small Split Key Rings for Keychains Double Loops Metal Mini Key Ring for Jewelry Making Dog Luggage Tag Car Key DIY Crafts (Silver)

CLVJQ

$4.744.6★87 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“GREAT QUALITY”

Advertised Vs Actual Product17%

“As advertised”

Size-Overall10%

“Good size”

Value For Money8%

“Great value for the money”

Ease Of Use8%

“easy to work with”

Strength7%

“Strong rings”

Durability4%

“Seems very durable”

Color2%

“The size and fit are great color is what I wanted”

Material Quality2%

“Good material”

Correct Contents1%

“I love that it comes with all of these pieces”

What buyers complain about

Size-Overall26%

“small box”

Quality-Overall12%

“Cheap and useless”

Strength8%

“Weak material”

Ease Of Use6%

“Tough to use”

Durability5%

“it came apart”

Smell5%

“Chemical smell”

Shape/Style3%

“found them to be a bit difficult to bend and shape”

Color2%

“Colors and quality are not good”

Thickness2%

“Difficult for thicker items”

Stretchability/Expandability/Elasticity2%

“Ended up stretching and not working”

Top return reasons

  • Size-Overall73%
  • Advertised Vs Actual Product5%
  • Strength3%
  • Quality-Overall3%
  • Functionality-Overall3%
  • Value For Money2%
  • Ease Of Use2%
  • Defective Material/Parts2%
  • Thin1%
  • Thickness1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.