small hole punch
Skip itPrices mostly outside the sweet spot ($4.25–$12.74) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good525.83avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 6% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$136K$136K/yr · 234K searches
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Avg price
Bad$7.51avg listing price — sweet spot $15–$100
Price range
Bad$4.25–$12.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
27
Top-5 brand share
56%
Open market
38%
- CheeMuii16%
- yuntop13%
- XIAOXGXF12%
- CNTVO7%
- Meibatu7%
- Boszoiu6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CheeMuii 3 Pieces Metal Handheld Paper Punch Single-Hole Tag Punch Set with Plastic Handle for Circle Holes for DIY Craft Tag
CheeMuii$12.744.6★1,444 rev
Handheld Hole Paper Punch Puncher for Craft Paper Tags Clothing Ticket DIY Scrapbook Tool with Pink Soft Handheld Grip (Small Circle 1/16 inch)
yuntop$6.584.6★1,158 rev
XIAOXGXF 1/4 and 1/8 Inch Small Single Hole Punch Paper Hole Puncher Mini Hole Puncher for DIY Craft Paper Tags (Silver)
XIAOXGXF$5.834.6★215 rev
CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets
CNTVO$8.934.2★220 rev
Meibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom
Meibatu$6.274.8★51 rev
Newest
by launch date
ZASZO 2 Pcs Hole Punch 1/4 and 1/8 Hole Puncher with Blue Soft Grip for Crafts Scrapbooks Tags Tickets Handheld Circle Single Hole Punch for Home Office and Classroom
ZASZO$7.9169 rev
Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets
Vsvgmoq$5.8362 rev
Meibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom
Meibatu$6.2751 rev
Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks
Boszoiu$6.0054 rev
CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets
CNTVO$8.93220 rev
Trending
90-day click momentumVsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets
Vsvgmoq$5.834.5★
ZASZO 2 Pcs Hole Punch 1/4 and 1/8 Hole Puncher with Blue Soft Grip for Crafts Scrapbooks Tags Tickets Handheld Circle Single Hole Punch for Home Office and Classroom
ZASZO$7.914.4★
Meibatu 2 PCS Single Hole Punch 1/4 Inch and 1/8 Inch Hole Puncher with Pink Soft Grip Handle Handheld Small Circle Paper Punch for Crafts Scrapbooks Tags Tickets in Home Office Classroom
Meibatu$6.274.8★
Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks
Boszoiu$6.004.5★
3 PCS Single Hole Puncher Mini Hole Punch with 6 Sheet Capacity for ID Cards Chipboard Art Project Crafts Easy Punching
Tamaki$6.904.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×