small googly eyes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Review moat
Okay3,017.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.58avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 340K searches
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$4.74–$6.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
7
Top-5 brand share
100%
Open market
0%
- XKDOUS71%
- Bflaae12%
- DECORA7%
- TOAOB THE ONE AND ONLY BABY5%
- Phinus5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
Bflaae$4.744.6★855 rev
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations
DECORA$4.774.6★12,091 rev
TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories
TOAOB THE ONE AND ONLY BABY$6.384.5★358 rev
Phinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers
Phinus$6.874.7★57 rev
Newest
by launch datePhinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers
Phinus$6.8757 rev
Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
Bflaae$4.74855 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.161,725 rev
TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories
TOAOB THE ONE AND ONLY BABY$6.38358 rev
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations
DECORA$4.7712,091 rev
Trending
90-day click momentumPhinus 1400PCS Googly Eyes 8 Different Size Self-Adhesive Googly Eyes for Crafts 4mm 5mm 6mm 8mm 10mm 12mm 15mm 20mm Black Wiggle Sticky Googly Eyes with Tweezers
Phinus$6.874.7★
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
TOAOB 300pcs 6mm Plastic Wiggle Googly Eyes Self Adhesive White Round Sticker Eyes DIY Arts Crafts Scrapbooking Accessories
TOAOB THE ONE AND ONLY BABY$6.384.5★
Bflaae 764pcs Black Wiggle Googly Eyes Self Adhesive 4mm 6mm 8mm 10mm 12mm 15mm 20mm Large and Small Googly Eyes for Crafts
Bflaae$4.744.6★
DECORA 500 Pieces 6mm -12mm Black Wiggle Googly Eyes with Self-Adhesive for Crafts Decorations
DECORA$4.774.6★
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -25.2% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 6.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“You get a good mix of sizes”
“Good quality”
“As Advertised”
“The adhesive is decent”
“So much fun”
“Easy to use”
“Very affordable”
“i was able to add adorable eyes to my projects”
“Super easy and durable”
“Perfect for any menace in your life”
What buyers complain about
“Tough to use”
“NOT SELF ADHESIVE”
“The tiny ones are a bit tricky for my fingers”
“Backings dont work”
“Poor quality”
“I appreciate the thought of the tweezers; however, they are very flimsy and bend easily”
“Not very safe”
“Waste of money”
“Defective”
“hard to hold while installing”