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skull beads

Worth a look57/100

skull beads shows low returns (1.4%), but a small market ($38K/yr) keeps it on the watch list.

Market/yr

$38K

Growth (1y)

+325.4%

Products

65

Brands

38

was 42 a year ago

Sellers

45

Price range

$5.69–$22.87

Returns

1.4%

Rating

4.6★

57/100

Worth a look

Scored 57/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
2
×0.30
Growth
87
×0.30
Competition
88
×0.20
Quality gap
34
×0.10
Returns
89
×0.10

Demand

Weekly Amazon search volume, last 88 weeks — +325.4% year over year.
5K3KSpike '25Oct '24Feb '25May '25Aug '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.8×

Competition

16%YuSheng
  • YuSheng16%
  • BACATUS14%
  • arricraft9%
  • SUNNYCLUE7%
  • Tazimi7%
  • PH PandaHall6%
  • Other (32 brands)40%

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen. 38 brands and 45 sellers compete here.

Brands

38 falling

was 42 a year ago

Sellers

45

Top 5 brand share

53%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 65 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Great quality beads”

Advertised Vs Actual Product17%

“As advertised”

Value For Money12%

“Worth it”

Size-Overall7%

“it fits the design perfectly”

Fun/Entertainment Experience6%

“Fun and as advertised”

Color5%

“Great product colors are very bright”

Design-Overall5%

“it fits the design perfectly”

Durability4%

“Super cute and durable”

Material Quality4%

“it doesnt feel cheap”

Weight Light4%

“Light weight”

What buyers complain about

Size-Overall31%

“Massive Size”

Durability14%

“literally broke apart when pulled”

Color8%

“Wished it brought green ones”

Advertised Vs Actual Product8%

“False advertising”

Weight Heavy7%

“it's all in bulk so whatever you know”

Brightness/Shine/Glow6%

“Do not glow in the dark”

Functionality-Overall6%

“They wont work for my project”

Quality-Overall3%

“Quality”

Measurement/Reading Accuracy3%

“Nice pieces, however they are not even close to 20mm, rather 10 to 15mm if you measure at the oblong angle”

Stretchability/Expandability/Elasticity1%

“There's a reviewer that said she doesn't recommend these because the stretchy string degraded”

Top return reasons

  • Size-Overall60%
  • Advertised Vs Actual Product11%
  • Quality-Overall7%
  • Color5%
  • Value For Money4%
  • Brightness/Shine/Glow2%
  • Gap/Hole2%
  • Weight Heavy2%
  • Defective Material/Parts2%
  • Material Quality1%

Data scraped July 6, 2026 · Marketplace baseline: 4.4★ avg rating · $22.74 median price · 2.3% median returns across 14,634 tracked niches.