sketch pad and pencil set
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.25–$212.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$100K$100K/yr · 108K searches
Review moat
Bad4,899.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
25 rising
Sellers
38
Top-5 brand share
62%
Open market
33%
- PRINA26%
- PANDAFLY14%
- Prudiut8%
- Caliart8%
- Norberg & Linden6%
- KALOUR6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PANDAFLY Drawing Sketching Pencil Set 22 Piece Pro Art Pencil Kit - Graphite Pencils (12B-2H) Black and White Charcoal Pencils Charcoal Sticks Stumps Eraser Sharpeners
PANDAFLY$8.814.8★3,429 rev
Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending
PRINA$17.374.8★3,907 rev
Prina 76 Pack Drawing Set Sketching Kit Pro Art Supplies with 3-Color Sketchbook Include Tutorial Colored Graphite Charcoal Watercolor & Metallic Pencil for Artists Adults Teens Beginner
PRINA$26.264.8★6,696 rev
Caliart 176PCS Art Supplies Sketching Kit with 100 Sheets 3-Color Sketch Book Graphite Colored Charcoal Watercolor & Metallic Pencils Drawing Set Gifts for Adults Teens Girls Boys Kids
Caliart$25.714.8★3,884 rev
PRINA 81 Drawing Set Sketching Kit Pro Sketch Pencils Art Supplies with Rainbow Colored Graphite Watercolor Metallic Charcoal Pencil Sketchbook Coloring Book Gift Case for Artists Adults Kids
PRINA$24.614.8★1,026 rev
Newest
by launch date
Sketchbook and Pencil Set - Spiral Bound Hardcover with 60 Sheets & 12 Charcoal Pencils (Hard/Medium/Soft) for Professional Artists and Beginners
Fieoriia$15.4112 rev
SuFly Sketch Pad and Pencil Set for Kids Ages 8-12 | Complete Sketch Set with 9x12 Sketchpad Watercolor Postcards & Pencils (Graphite and Charcoal) Sketch Pads for Drawing for Adults & Art Supplies.
SuFly$17.142,561 rev
VIKAVAS Professional Sketch Pencil Set 26 PCS Complete Drawing Kit for Artists Graphite Charcoal Pastel Erasers & Tools for Sketching Shading & Detailing
VIKAVAS$6.84324 rev
Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist
Heshengping$11.19250 rev
Drawing Sketchbook Kit A5 Sketch Book with 24 Color Pencils Three Color Black Sketch Pad Acid-Free Sketch Pad for Kids Artist Art Paper Drawing Supplies for Gifts (5.88.3 inch)
Prudiut$9.4643 rev
Trending
90-day click momentumSketchbook and Pencil Set - Spiral Bound Hardcover with 60 Sheets & 12 Charcoal Pencils (Hard/Medium/Soft) for Professional Artists and Beginners
Fieoriia$15.414.7★
Four Candies 87 Pack Sketching Kit for Artist Gifts Art Supplies Drawing Set with Colored Pencils Sketchbook Coloring Book Complete Drawing Tools in Zipper Case for Adult Teens & Beginner
Four Candies$21.525.0★
Aenir Charcoal Pencils for Drawing Set of 22 Professional Drawing Sketch Pencils Charcoal Art Supplies for Sketching Shading Artist Charcoal Supplies for Beginners & Pro Artists.
Aenir$10.984.8★
Prismacolor Premier Graphite Drawing Pencils With Erasers & Sharpeners Adult Coloring 18-Piece Set
Prismacolor$18.634.8★
Heshengping Sketching and Drawing Pencils Set 26pcs Art Supplies Drawing pencil Kit Graphite Charcoal Professional Pencils Set Adults Beginners Artist
Heshengping$11.194.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“good quality set”
“Great for drawing”
“Great deal”
“As advertised”
“Quality pencils”
“Easy to hold”
“Colors are vibrant”
“Birthday gift”
“Its a good size”
“great an durable product”
What buyers complain about
“Not worth cost dollar store quality”
“Fell apart”
“Misleading”
“Please READ return for us please They were just too big”
“too costly”
“could be thicker”
“Wrong color”
“not that strong”
“kneaded eraser unusable”
“Awful to Use”