sketch journal
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$6.44–$31.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.25avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,028.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 38K searches
Growth
Bad-37.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
101
Top-5 brand share
58%
Open market
36%
- KEVIN&SASA CRAFTS15%
- Prudiut13%
- Fuxi12%
- SuFly11%
- Soucolor7%
- KINGART6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults
KEVIN&SASA CRAFTS$8.824.8★1,596 rev
Sketch Book 8.5 x 11 Sketch Pad Pack of 1 (68lb/100gsm) 100 Sheets Spiral Sketchbook Acid Free Drawing Paper Sketch Pads for Drawing for Adults Art Paper for Drawing and Painting for Kids.
SuFly$11.284.8★4,343 rev
Fuxi Sketchbook 8.5x11 100 Sheets Hard Cover Sketch Book 8.5 x 11 68 lb/100gsm Drawing Pad Paper Spiral Sketch Pad 8.5 x 11 Blank Sketchbook for Art Class Artist Supplies for Adults
Fuxi$10.984.8★16,539 rev
Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts
Prudiut$6.814.8★816 rev
KINGART Hardcover Sketchbook Journal 8.5 x 11 Inch 1-Pack 80 Sheets (160 Pages) 70 lb (110 GSM) Acid-Free Heavyweight Black Bound Notebook
KINGART$10.884.7★129 rev
Newest
by launch date
50 Sheets Hardcover Marker Paper Pad 8.5x11in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Book for Beginners Artists Ideal Gift
Prudiut$8.65190 rev
KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching
KAKKUE$13.4414 rev
Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple
Prudiut$7.96816 rev
Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper
Soucolor$9.969,621 rev
Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts
Prudiut$6.81816 rev
Trending
90-day click momentum50 Sheets Hardcover Marker Paper Pad 8.5x11in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Book for Beginners Artists Ideal Gift
Prudiut$8.654.4★
KAKKUE 8.5 x 11 200 GSM Premium Mixed Media Sketchbook 80 Sheets (160 Pages) Hardcover Spiral Bound Drawing Pad Acid-Free Thick Artist Paper for Watercolor Illustration & Professional Sketching
KAKKUE$13.444.1★
zmybcpack 12 Pack 8.5x11 inch Large Blank Notebook Journals Bulk 60 Pages Sketchbook Composition Notebook Journals Subject Notebooks Planner for College Students Office
zmybcpack$27.674.8★
Sketch Book 8.511 inch Spiral Bound Sketch Pad 100 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Ideal GiftsPurple
Prudiut$7.964.8★
Soucolor Sketchbook 8.5x11 100 Sheets Thick Acid-Free Drawing Paper
Soucolor$9.964.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 18.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great for drawing”
“Well made and clean”
“Nice size”
“As Advertised”
“Worth the money”
“Its a good gift”
“its very sturdy”
“super durable”
“Very easy to use”
“easy to carry along”
What buyers complain about
“breaks a lot”
“The paper feels thick- like card stock”
“fake advertisement”
“Very poor quality”
“came too big for me”
“has a slightly yellowish color”
“paper is less than”
“Damaged and bleeding oil and paint eVerywhere”
“I wouldn't buy it again even for a low price”
“It's cheaply made”