sketch book
Worth a lookShows a $5.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.9M$5.9M/yr · 9.2M searches
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.32–$25.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.02avg listing price — sweet spot $15–$100
Review moat
Bad8,504.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
136
Top-5 brand share
58%
Open market
37%
- Fuxi20%
- Soucolor15%
- DSTELIN11%
- SuFly6%
- Hapikalor6%
- KEVIN&SASA CRAFTS5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 35 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fuxi 9 x 12 Sketch Book Top Spiral Bound Sketch Pad 100 Sheets 68lb/100gsm Acid-Free Drawing Paper Art Sketchbook for Drawing Pad for Kids Artists & Beginners Professional Art Supplies for Adults
Fuxi$11.024.8★16,539 rev
Soucolor 9 x 12 Sketch Book 100 Sheets Top Spiral Bound Sketchbook with Acid-Free 68lb/100gsm Thick Drawing Paper Art Sketch Pad for Kids Adults & Artist Professional Art Supplies for Beginners
Soucolor$9.714.8★9,621 rev
DSTELIN Blank Spiral Notebook 2-Pack Soft Cover Sketch book 100 Pages / 50 Sheets 7.5 inch x 5.1 inch 100GSM (Black)
DSTELIN$6.074.6★4,046 rev
8.5x11inches Hardbound Sketch Book Spiral Bound Sketch Pad 80-Sheets 90gsm Inner Paper Acid Free Drawing Art Paper Prefect Works with Kids and Adults
KEVIN&SASA CRAFTS$8.824.8★1,596 rev
Forvencer 2 Pack Blank Spiral Notebook 8x 5.6Hardcover Sketch Book 100GSM Thick Paper Art Sketchbook for Women & Adult 100 pages / 50 Sheets Drawing Book Journal for School Office Drawing Green
Forvencer$6.234.5★675 rev
Newest
by launch date
Sakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper
SAKURA$11.1885 rev
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.88287 rev
4 Pack Small Sketch Books 5.5 x 8.5 Inch Mini Sketchbook 68lb/100gsm Spiral Bound Small Sketch Pad Acid Free Art Supplies Drawing Painting Sketchbook for Kids Beginners Artists & Graduation Gift
Prudiut$9.06281 rev
Sketch Book 8.511 inch Spiral Bound Sketch Pad 50 Sheets (68lb/100gsm) Acid-Free Sketchbook for Drawing Painting Sketching Art Paper Drawing Supplies for Teens Adults Artists Graduation Gifts
Prudiut$6.81816 rev
DSTELIN 2 Pack Hardcover Sketchbooks (100 GSM Sketch Paper) 7.5x5.1 Inch Spiral Sketch Book for Sketching Drawing Painting 50 Sheets per Pack Pink and Green
DSTELIN$5.56290 rev
Trending
90-day click momentumSakura Sketchbook A5 - Drawing Sketchbook for Visual Journaling Effortless Sketching & Personal Use - 140 GSM Paper - Hardcover Hardcover - 160 Pages - 5.1 x 8.3 - Black - Cream Paper
SAKURA$11.184.8★
RETTACY Blank Journal Notebook 192 Pages A5 Medium Size (5.7 x 8.3) Leather Hardcover 100 GSM Thick Paper for Sketching Drawing Painting (Black)
RETTACY$7.834.8★
Sketch Book Mixed Media Pad - 9 x 12 Top Spiral Bound Sketch Pad 30 Sheets 98lb/160gsm Acid-Free Drawing Paper Light Watercolor Sketchbook for Drawing Sketching Painting Art Supplies
Hapikalor$6.884.7★
Sketch Book for Kids 9 x 12 Kid Sketchbook 100 Sheets (73lb/120gsm) Thick Drawing Paper for Kids Spiral Sketch Pad for Kid Easter Basket Stuffers.
Fuxi$12.554.8★
Ohuhu Double-Sided Marker Pad Art Sketchbook Bleedproof - 5.5x8.5 Small Paper Size - 90 LB/150 GSM Smooth Drawing Paper - 60 Sheets/120 Pages - Hardcover Sketching Book for Alcohol Markers Paints
Ohuhu$17.784.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality for Price”
“Good quality drawing pad”
“It's the perfect size for my bag”
“Great deal”
“Thick paper”
“As Advertised”
“Was great as a gift for a girl”
“Very durable”
“It has thick sheets which is really nice”
“Easy to use”
What buyers complain about
“Quality of paper is not good”
“the paper is thick, however”
“the sizing is of awkward length”
“Not the same notebook quality of the past”
“breaks a lot”
“FALSE ADVERTISING”
“I wish they were a little cheaper”
“Not for watercolor”
“the pages are too thin for any kind of paint”
“Must be made of extremely cheap material”