size 22 needlepoint needles
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Great417.12avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.80–$27.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$52K$52K/yr · 49K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
84
Top-5 brand share
82%
Open market
14%
- Sewline50%
- TULIP11%
- DMC9%
- Colonial Needle6%
- Shibori Dragon5%
- Generic4%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sewline Tulip Tapestry Needles Cross Stitch Size-22 6-Pack
Sewline$11.654.7★153 rev
Sewline Tulip Embroidery Needles Assorted Thin 8/Pack
TULIP$11.054.8★140 rev
DMC 1768-22 Chenille Hand Needles 6/pkg Size 22
DMC$4.804.6★331 rev
Tulip 6 Pack Size 10 Big Eye Applique Needle Hiroshima Needles Superior Polished Finish
Sewline$9.904.7★979 rev
Tapestry Hand Needles-Size 22 6/Pkg
Colonial Needle$7.554.8★34 rev
Newest
by launch date
Fteven 30PCS Cross Stitch Needles Size 22 Stainless Steel Embroidery Needles Large Eye Hand Sewing Needles Blunt Golden Color with Box for Hand Sewing Cross Stitching
FTEVEN$5.21448 rev
Notions - Tulip Tapestry/Cross-Stitch Needle - Size 20
Generic$11.695 rev
Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders
JollMono$7.284,716 rev
Tulip Beading Needles Bundle of 3 Packs: Size 10 Size 11 & Size 12-1 Pack of Each - TBN-001e TBN-003e TBN-004e Japanese Needles for Seed Beads
Hubshop$27.7718 rev
Tulip Applique Needle 6 Pack Size 10 Big Eye - 2 Sets Hiroshima Needles Quality Needles with Polished Finish Includes Instruction Card from Everton Products
Everton$19.91111 rev
Trending
90-day click momentum
Notions - Tulip Tapestry/Cross-Stitch Needle - Assortment - Size 22 23 24 and 25
Shibori Dragon$14.924.4★
100pcs Cross Stitch Needles + 2 Needle Threader Golden Color Large Eyes Cross Stitch DIY Embroidery Hand Needles Sewing Needles in Transparent Box (26#)
JIGEGE$9.754.5★
Tapestry Hand Needles-Size 22 6/Pkg
Colonial Needle$7.554.8★
Notions - Tulip Tapestry/Cross-Stitch Needle - Size 20
Generic$11.695.0★
Tulip 6 Pack Size 10 Big Eye Applique Needle Hiroshima Needles Superior Polished Finish
Sewline$9.904.7★
Demand
Weekly Amazon search volume, last 22 weeks — -29.3% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality Needles”
“These needles make doing counted cross stitch so much easier”
“worth it”
“these fit the bill perfectly”
“Exactly as advertised”
“Very easy to use”
“I love the sturdiness of the needles”
“Very good materials”
“They seem pretty durable”
“I love the storage bottle”
What buyers complain about
“The eyes are tiny”
“They break”
“does not go thru fabric without a struggle - my kitchen knife points have a sharper tip”
“Very thin”
“Not up to description”
“wish the price didn't keep going up”
“unfortunately the needles tend to rust even in the packaging so I needed some backups”
“I wholeheartedly expected these to be more sturdy”
“Not working for me”
“iffy quality”