simple painting
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($3K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Review moat
Good634avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.71–$34.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.75avg listing price — sweet spot $15–$100
Growth
Bad-26.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 28K searches
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 flat
Sellers
57
Top-5 brand share
40%
Open market
55%
- Yezavesu14%
- SLWBZ7%
- Hutarosl7%
- GEMOUJ6%
- pchmcu6%
- Terself5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yezavesu Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Book Paint by Numbers Without Easel DIY Number Painting for Adults Flowers for Home Wall Decor Gift 10x 10 inch
Yezavesu$11.414.5★659 rev
SLWBZ Watercolor Workbook Flower Plants 15 Different Patterns of Original DIY Designs 16 Color Watercolor Paint Plates with Palette and Brush Beginner-Friendly Watercolor Workbooks Plants
SLWBZ$15.144.6★212 rev
Hutarosl Wild Flowers Paint by Numbers Kits for Adults - Flowers Paint by Number Adult Flower Canvas Paint by Numbers for Adults DIY Oil Painting Kits for Gifts Home Decor 16x20in
Hutarosl$11.964.3★254 rev
Framed Paint by Numbers Kit for Adults Beginner & Kids Ages 8-12 Hummingbird Paint by Numbers With Frame DIY Watercolor Number Painting for Adults Hummingbird for Home Wall Decor Gift 8x 12 inch
Yezavesu$11.844.5★659 rev
GEMOUJ Swan Paint by Numbers for Adults Beginner White Swan Adult Paint by Number Kits on Canvas DIY Acrylic Vintage Easy Painting by Numbers Home Wall Decor 16 X 20 Inch
GEMOUJ$4.714.2★33 rev
Newest
by launch date
Watercolor Workbook - Coloring Book Beginner Friendly Painting Kit Watercolor Workbooks for Adults with 24 Colors Paint Exploration Gift for Adults Teens (Rose)
TQATQA$16.361 rev
Paint by Numbers for Adults and Kids Beginner Vintage Persian Birds Flowers Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift
Fairyland JinWenn$9.1048 rev
GEMOUJ Swan Paint by Numbers for Adults Beginner White Swan Adult Paint by Number Kits on Canvas DIY Acrylic Vintage Easy Painting by Numbers Home Wall Decor 16 X 20 Inch
GEMOUJ$4.7133 rev
GEMOUJ Flower Paint by Numbers Kit for Adults Beginners 3 Packs Vintage Floral Prints Paint by Number Kits on Canvas DIY Easy Digital Oil Painting Kits Home Wall Decor 12 X 16 Inch
GEMOUJ$14.2733 rev
Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.12138 rev
Trending
90-day click momentum
4 Pack Paint by Numbers Kit for Adults with Frame Flower Easy Framed Paint by Number for Adults Beginner with Wooden Easel Floral DIY Painting by Numbers Canvas Framed for Home Decor 8 x 12 Inch
Okarina$27.954.7★
Paint by Numbers for Adults and Kids Beginner Vintage Persian Birds Flowers Painting by Number Kits On Canvas Number Artist Paint by Number Kit Oil Painting Acrylic Paints Home Wall Decor Gift
Fairyland JinWenn$9.104.2★
Watercolor Workbook for Beginners 18 Floral Water Coloring Book Relaxing & Easy to Paint Water Coloring Book with 24 Colors-Perfect for Gifting to Creativity & Joy for Adults
Dmsky$13.124.6★
CHWGLFGG Paint by Numbers Kit for Adults Beginner Wild Flowers Adult Paint by Number Kits on Canvas DIY Acrylic Oil Easy Painting by Numbers for Home Wall Decor 16X20 inch (Without Frame)
CHWGLFGG$9.394.2★
Beautiful Paint By Number Kit for Adults - Relaxing & Beginner-Friendly Painting Set with 2 Canvases Premium Brushes & Vibrant Acrylic Colors - Perfect Crafts Gift for Women to Create Wall-Worthy Art
ZICOTO$10.044.2★
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -26.4% search growth over the last 90 days.Peak months: Jan, Jul, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“Fun for kids and adults”
“the paint does the job”
“Great quality set”
“It was easy to read”
“Amazing Value”
“Beautiful gift”
“Exactly what I wanted”
“The instructions are really good”
“Great portable set for ANYONE”
What buyers complain about
“the paint is low quality”
“the colors are not in the”
“Tiny tiny numbers to small to see”
“this one is lower quality”
“Like I am honestly scared to try to put the brush”
“Not as advertised”
“The paper is thick”
“Does not look nice in a frame”
“hard as a rock”
“Very small print”