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silver bullion

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Soft demand (-61.0% this quarter) — this niche doesn't clear our bar today.

Market size 98Growth 0Conversion 14Competition 17Returns 92Price range 1Avg price 0Brand share 13Review moat 74Quality gap 42

Market size

Incredible$5.4M

$5.4M/yr · 682K searches

Returns

Great1.2%

return rate — above 6% kills the launch gate

Review moat

Good527.69

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad$14.57–$8501.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-61.0%

90-day search growth — must beat 0% to launch

Avg price

Bad$728.90

avg listing price — sweet spot $15–$100

Competition

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

95%

Open market

2%

  • MINT STATE GOLD41%
  • CoinFolio31%
  • Generic14%
  • WWWVINYLCUSTOMDECALSCOM5%
  • United States Mint4%
  • MUDOR3%
  • Open — no brand owns it (1 brand, 2%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$542K20%$1.1M30%$1.6M40%$2.2M101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.0% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Very good condition”

Advertised Vs Actual Product17%

“Awesome product just as Advertised”

Value For Money15%

“affordable”

Collectibles13%

“I recommend this vendor”

Brightness/Shine/Glow6%

“Very shiny and clean”

Metal Authenticity4%

“Excellent silvers”

Grip4%

“feel great on your hands”

Comfort-Overall2%

“Easy and comfortable to purchase for a long term investment”

Design-Overall2%

“Great design”

What buyers complain about

Value For Money25%

“Over priced by 4 times Terrible deal”

Size-Overall16%

“Little small”

Quality-Overall14%

“Not a good gift or of good quality”

Metal Authenticity7%

“it's highway robbery for pure silver”

Advertised Vs Actual Product7%

“Picture doesn't represent delivered product”

Ease Of Use5%

“Not useful”

Product Condition5%

“This doesn't look new to me”

Ease Of Cleaning5%

“dirty”

Certifications5%

“The bullet arrived without a certificate”

Material Quality5%

“not sure what these are made of”

Top return reasons

Advertised Vs Actual Product37%
Size-Overall20%
Quality-Overall12%
Value For Money11%
Scratch Resistance4%
Metal Authenticity3%
Product Condition2%
Weight Heavy2%
Color2%
Defective Material/Parts2%