silicone putty
Skip itA small market ($81K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$16.80avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.99–$36.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,215.83avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Market size
Bad$81K$81K/yr · 123K searches
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
28
Top-5 brand share
79%
Open market
17%
- LET'S RESIN34%
- E/FUSING19%
- DecorRom12%
- Alumilite9%
- Moldify5%
- JRTAL4%
- Open — no brand owns it (7 brands, 17%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LETS RESIN Silicone Putty 1LB/40A Mold Making Kit Non-Toxic Strong & Flexible Easy 1:1 Mixing Ratio for Reusable Silicone Molds Resin Soap
LET'S RESIN$22.514.4★987 rev
DecorRom Silicone Putty - 7/8 LB Flexible Silicone Mold Making Kit - Easy 1:1 Mixing Ratio - Fast Cured - Reusable Molds for Resin Soap Wax Jewelry Making 3D Printing Art Restoration
DecorRom$20.654.5★349 rev
Alumilite 10570 Amazing Mold Putty Kit 0.66-Pound
Alumilite$22.934.4★2,471 rev
900 Moldable Silicone Putty - White Circular Shape
E/FUSING$13.684.4★1,723 rev
900 Moldable Silicone Putty - Gray Rectangular Shape
E/FUSING$13.754.4★1,723 rev
Newest
by launch date
WANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g
WANJAO$13.220 rev
DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)
DIYcraft$21.508 rev
Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing
Moldify$36.6848 rev
ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)
ElectricWise$7.86121 rev
900 Moldable Silicone Putty - Gray Circular Shape
E/FUSING$13.611,723 rev
Trending
90-day click momentumWANJAO Silicone Putty Silicone Molds Putty 1:1 Mixing Ratio Shaping Clay that Cures Quickly Hardens After Drying for Making Resin Crafts Wax Models Sculptures 200g
WANJAO$13.220.0★
DIYcraft Silicone Putty 1LB/454G Silicone Mold Making Kit Easy 1:1 Mixing Ratio Fast Cured Molding Putty for Casting Non-Toxic Strong&Flexible Reusable Silicone Molds Resin Molds Soap Molds(Purple)
DIYcraft$21.504.1★
Moldify Silicone Putty Fast Set (250ml Part A + 250ml Part B) | 40-Second Work Time | 2.0-Minute Cure | Easy 1:1 Mixing
Moldify$36.684.4★
ElectricWise Moldable Silicone Putty Non Hardening Multi Purpose Duct Seal Compound for Metal Glass Wood Ceramic Crafts Heat Resistant and Waterproof 1.5 ft x 0.32 in(Grey 1 Pack)
ElectricWise$7.864.1★
900 Moldable Silicone Putty - White Circular Shape
E/FUSING$13.684.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“product comes out beautifully”
“Works as advertised”
“Works well”
“Worth the Buy”
“durable and releases casts cleanly without tearing”
“Good sealing oring material”
“Sticks”
“with a generous set time”
“Easy molding, tidy and clean”
What buyers complain about
“Has been sticky”
“broke installing it”
“Didn't work for me”
“while it does take a little while to get use to the feel”
“It is a bit pricey compared to other brands out there”
“the cap breaks very easy making it leak”
“For me it was dumb, stiff and useless”
“Product was deficient on the 2nd order”
“very tiny”
“false ad, not what was indicated”