silicone painting mat
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 6% kills the launch gate
Avg price
Great$17.04avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$6.59–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay$104K$104K/yr · 226K searches
Review moat
Bad5,687.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
29
Top-5 brand share
65%
Open market
31%
- DIYDEC27%
- SAPID16%
- AWOKE13%
- Mikiwon5%
- Amycoco4%
- TDHDIKE4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DIYDEC Silicone Craft Mat 20X16 Inch Large Silicone Art mat with Detachable Cup Painting Mat with 10 Painting Brushes Silicone Drawing Mat Sheets for Kids Adult DIY Accessories (Blue)
DIYDEC$10.824.7★483 rev
AWOKE Silicone Painting Mat | 20x16 No-Spill Art Mat with Quick-Attach Magnetic Water Cup 12 Paint Wells & Palettes | Washable Table Protector for Toddlers & Kids Gifts (Pink)
AWOKE$19.984.8★1,259 rev
Sapid Extra Large Silicone Sheet for Crafts Thick Silicone Jewelry Casting Mats Nonstick Nonslip Silicon Mat for Epoxy Resin Art Painting Heat- Resistance Counter Mat (2027.9 Gray)
SAPID$12.284.7★3,911 rev
Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)
Mikiwon$27.184.6★131 rev
3 Pack Silicone mat Large Silicone Sheets for Crafts Liquid Resin Jewelry Casting Molds Mat Silicone Placemat 15.7 x 11.8 (Blue & Rose Red & Green)
TDHDIKE$7.224.6★24,572 rev
Newest
by launch date
Elisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)
Elisel$18.4046 rev
YESCOO Silicone Painting Mat 20X16 Craft Mat Large Art Mat with Built in Cup and Paintbrush Holder Nonslip Clay Mats Color Dividers Silicone Mats for Painting Table Resin and DIY Purple
YESCOO$13.0214 rev
LRFORMB Silicone Painting Mat 23.6x15.8in Art Drawing Mat with Brushes
LRFORMB$20.8534 rev
Silicone Art Mat for Kids Silicone Painting Mat Silicone Painting Station with Detachable Cup Palette with Lid &360Phone Holder Craft Mat for Kid Paint Mat with Bulit-in Brush Rest&Ruler 20X16 Blue
CLESOO$15.8971 rev
Painting Station Paint Brush Cleaner (Upgraded) and Silicone Painting Mat 20X16 with 10 Paint Brushes Leak Proof Paint Brush Rinser Gift for Adults Artist Beginners
WZWXXQ$25.6380 rev
Trending
90-day click momentumElisel Painting Station 5 IN 1 Art Paint Supplies Kits Paint Brush Cleaner (Upgraded) Silicone Painting Mat 12 Colors Paint Set 10 Paint Brushes Painting Apron for Kids Artist Beginners (Pink 5)
Elisel$18.404.8★
YESCOO Silicone Painting Mat 20X16 Craft Mat Large Art Mat with Built in Cup and Paintbrush Holder Nonslip Clay Mats Color Dividers Silicone Mats for Painting Table Resin and DIY Purple
YESCOO$13.024.6★
Painting Station Silicone Painting Mat 20X16 and Paint Brush Cleaner (Pre-Assembled) 10 Paint Brushes and Foldable Silicone Paint Brush Cleaner Bowl for Artist Kids Adults Birthday Gifts (Pink)
Amycoco$25.924.6★
LRFORMB Silicone Painting Mat 23.6x15.8in Art Drawing Mat with Brushes
LRFORMB$20.854.8★
Mikiwon Painting Station Paint Brush Cleaner and Silicone Art Mat 20X16 with 10 Paint Brushes Paint Brush Rinser Art Supplies Set (Pink)
Mikiwon$27.184.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps my table clean”
“Good quality mat”
“Perfect size”
“Exactly what I needed”
“Amazing price”
“Ease of Use”
“Durable and strong”
“Pretty colors”
“Very sturdy”
“The material feels resistant”
What buyers complain about
“Not as thick as I thought”
“The size is completely off”
“the glue just ate through the mat”
“Very poor quality”
“Then pens broke open”
“Get Dirty Easily”
“Color mat is small”
“Thinner material than expected”
“False advertising”
“Also it smelled chemically”