sidewalk chalk stencils
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Growth
Great+78.5%90-day search growth — must beat 0% to launch
Competition
Great40%top-5 click share — an open shelf
Review moat
Great498.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.27avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.06–$22.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$39K$39K/yr · 78K searches
Competition
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
64
Top-5 brand share
65%
Open market
29%
- TMTECHJS33%
- Qyeahkj12%
- Epakh8%
- YETOOME7%
- Komezen6%
- Skillmatics6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 36 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection-5in
TMTECHJS$9.954.6★182 rev
48 PCS Stencils for Kids Komezen 8 Inches Large Chalk Stencils for Crafts Reusable Geometric Letter Number Flower Themed Primary Shape Template for Kids Painting Drawing DIY Projects
Komezen$18.284.6★59 rev
Epakh 24 Pcs Stencils for Kids 8 Inches Drawing Painting Chalk Template First Day of School Large Reusable Washable Sidewalk Geometric Primary Shape Stencils for Kids Toddlers Preschooler Outside
Epakh$17.674.6★582 rev
YETOOME 24 Pieces Stencils for Kids 5.9 x 5.5 Inches Chalk Drawing Stencils Large Washable Animal Themed Primary Shape Template for Kids Toddlers Preschooler
YETOOME$8.074.5★141 rev
Skillmatics Sidewalk Chalk Activity Kit - Creative Outdoor Fun with 18 Washable Chalk Sticks 15 Activities & Games for Kids Gifts for Boys & Girls Ages 3 4 5 6 7 8 9 10
Skillmatics$15.064.4★149 rev
Newest
by launch date
18 Pack Chalk Stencils Reusable Sidewalk Chalk Drawing Stencils for Kids Ages 4-8 Toddlers Paper Painting Spray Paint Graffiti Chalks Creation (Colorful)
Thrymme$8.005 rev
JOYIN 36PCS Washable Sidewalk Chalk Set for Kids Glitter & Neon Non-Toxic Chalk with Mess-Free Holders & Drawing Stencils Outdoor Play for Toddlers Painting on Chalkboard Blackboard and Playground
JOYIN$21.4522 rev
Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+
Spirograph$22.9840 rev
24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection (5 in-Simple)
TMTECHJS$9.93182 rev
36Pcs Princess Drawing Stencils for Kids 8 Inch Reusable Fairy Sidewalk Chalk Stencil Large Fairytale Castle Stencils Princess Theme Primary Shape Template for Kids Toddlers Drawing Wall Home
Qyeahkj$16.95297 rev
Trending
90-day click momentum
36pcs Summer Beach Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Tropical Palm Tree Themed Primary Shape Template for Kids Toddlers Preschool
Qyeahkj$17.424.2★
36pcs Ocean Animal Drawing Stencils for Kids 8 Inch Sidewalk Chalk Stencils Painting Large Washable Reusable Sea Animal Themed Primary Shape Template for Kids Toddlers Preschool
Qyeahkj$18.324.2★
Spirograph Giant Outdoor Jumbo Sidewalk Chalk - Arts and Crafts - Outdoor Activities - Outdoor Toys Kids Toys Art Supplies Craft Supplies Drawing Kit Spiral Art Ages 5+
Spirograph$22.984.1★
Skillmatics Sun Paper Art Kit - STEM Craft Kit for Kids with Decorative Paper Stencils & Markers Create with Sunlight Mess-Free Indoor Fun Gifts for Ages 4 5 6 7 8 9 10 11 12
Skillmatics$19.394.7★
24 Piece Stencils for Kids Stencils for Painting Sidewalk Chalk Stencil Outdoor Garden Themed Stencil Kids Style Collection (5 in-Simple)
TMTECHJS$9.934.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.5% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“So much fun”
“It is good quality chalk”
“This was a great present for my son's friend”
“Easy to use”
“Great for a variety while staying on budget”
“These also don't break as easily as some other brands”
“Perfect size”
“works for markers”
“These are not flimsy”
What buyers complain about
“All the colors are very light”
“Came damaged, almost ALL chalk pieces were broken”
“I expected better quality control”
“Horrible Chemical Smell”
“They are flimsy”
“Not worth the price”
“I wish they were a little thicker of stencils”
“The chalk sticks are huge”
“they got boring quickly”
“Not as advertised”