shipping paper
Worth a lookShows searches that convert (10.6% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.38avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Price range
Great$6.02–$51.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$336K$336K/yr · 172K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,396.34avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
39
Top-5 brand share
76%
Open market
20%
- Bryco Goods25%
- PH PERKHOMY16%
- Elementree13%
- Shinok13%
- Vanhench10%
- Purple Papers4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 32 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
PH PERKHOMY$7.324.7★5,280 rev
100 Sheets Packing Paper for Moving Newsprint Paper for Packing Wrapping Wrapping Paper for Packaging Glasses Dishes - Must Have Packing Supplies for Moving Box Filler(12 * 24in)
Shinok$10.004.6★1,692 rev
Bryco Goods Jumbo Kraft Paper Roll - Brown - 18 x 2100 (175) - USA Made - Suitable for Packing - Moving - Shipping - Crafts - Wall Art - Bulletin Boards - Floor Covering - Table Runner
Bryco Goods$16.944.7★33,466 rev
Vanhench Brown Wrapping Paper Roll Craft Kraft Packing Paper 17.5x 1200(100) for Birthday Gift Bulletin Board Arts Bouquet Flower Table Covering Poster Moving Supplies 70GSM 50LB
Vanhench$7.634.7★5,921 rev
Elementree Brown Packing Paper Sheets for Moving & Shipping - 1500 Count (1375 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00919)
Elementree$34.944.7★385 rev
Newest
by launch date
SMART&CASUAL Honeycomb Packing Paper 12 W x 180 L Bubble Cushioning Wrap for Packing Moving Product Gift Wrapping Paper Recyclable Biodegradable Shipping Packing Materials (20 Fragile Stickers)
SMART&CASUAL$14.1142 rev
Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.60385 rev
ANF Brands (12 x 1200 feet) - Natural Kraft Paper for Packing Shipping Void Filling and Kids Art Projects 30 Lb. Basis Weight
ANF BRANDS$29.38128 rev
Mefleet 2 LB Crinkle Cut Paper Shred Filler Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Kraft Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$16.39447 rev
PerkHomy Brown Kraft Paper Roll 36 x 1 800 (150) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 80GSM 55LB (Brown 36 x 150)
PH PERKHOMY$28.495,280 rev
Trending
90-day click momentumSMART&CASUAL Honeycomb Packing Paper 12 W x 180 L Bubble Cushioning Wrap for Packing Moving Product Gift Wrapping Paper Recyclable Biodegradable Shipping Packing Materials (20 Fragile Stickers)
SMART&CASUAL$14.114.4★
JARLINK Honeycomb Packing Paper 15 * 400 Packing Wrap for Packing/Shipping/Moving Recyclable Honeycomb Cushioning Wrap Roll Moving & Gifts Wrapping Paper With 30 Fragile Sticker Labels
JARLINK$27.214.5★
Mefleet 2 LB Crinkle Cut Paper Shred Filler Brown Crinkle Shredded Paper for Gift Box - Gift Basket Bag Filler - Kraft Grass Cushion Stuffing for Christmas Holiday Packaging Wrapping
Mefleet$16.394.8★
Elementree Brown Packing Paper Sheets for Moving & Shipping - 250 Count (229 Feet) - 14.5 x 11 Sheet Size - Sustainable Void Fill Packaging Made in the USA - Kraft Paper Thickness (00923)
Elementree$13.604.7★
Bryco Goods Newsprint Packing Paper Sheets for Moving - 1.5lb - 50 Sheets of Newspaper Paper - Wrapping and Protecting Fragile Items Box Filler Shipping Supplies - 27 x 17 - Made in the USA
Bryco Goods$8.424.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value”
“Excellent paper”
“Gets the job done”
“Comes in handy”
“The size really came in handy”
“hold up well”
“Sheets are thick, easy to use and shape, durable”
“It is very sturdy”
“Does the job”
What buyers complain about
“Not the right size”
“fairly thin material”
“it's obvious the paper needs to be much thicker”
“It's a very small amount for the price”
“Picture is very deceiving”
“Cheap”
“Unpleasant odor”
“Not heavy duty”
“rips very easy”
“Doesn't have cushioning”