shifting watercolor painting set
Skip itSoft demand (-70.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 6% kills the launch gate
Avg price
Great$15.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,004.33avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.25–$24.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad$11K$11K/yr · 16K searches
Growth
Bad-70.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
15
Top-5 brand share
86%
Open market
14%
- CraftyManor44%
- Generic20%
- FURGANG ART10%
- COLOTTE7%
- Artecho3%
- CSY art gallery3%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CraftyManor Mini Forestry Shifting Watercolor Painting Set 20 Color Shifting Watercolor Paint Kit Shimmer Metallic Watercolor Paints Glitter Watercolor Paint Solid DunHuang Style
CraftyManor$7.404.4★1,523 rev
Forestry Shifting Watercolor Painting Set60 Colors Watercolor Painting SetMetallic WatercolorsGlitter Watercolor Paint For Children Adults Art Paint (60 colors 1ml 1* Pen)
Generic$20.424.2★142 rev
FURGANG ART Mini Shifting Watercolor Paint Set 30 Color Glitter Watercolor Painting Kit Metallic Watercolor Paints Solid Water Colors Paint Adult Set Detail Paint Brush Included for Artists
FURGANG ART$20.344.5★35 rev
Christmas Forestry Shifting Watercolor Painting Set Forestry - Color Shifting Watercolor Paint Set 20 Colors Watercolor Painting Setes Shimmer Metallic Colourful Paints Sest Metallic Watercolor Paint Sets (2 PCS)
COLOTTE$12.753.9★107 rev
CraftyManor Mini Forestry Shifting Watercolor Painting Set 60 Color Shifting Watercolor Paint Sets Shimmer Metallic Watercolor Paints Set Glitter Watercolor Paint Solid Fantasy Forest Style
CraftyManor$16.744.4★1,523 rev
Newest
by launch date
CraftyManor 20 Colors Metallic Watercolor Paint Set Adult Travel Painting Kit Shifting Solid Glitter Watercolors Art Kits for Beginner Gifts (Sci-Fi)
CraftyManor$7.7141 rev
Gueevin 98 Colors Mica Watercolor Paints with Pearlescent Glitter Watercolor Paint Kit Include 2 Brush Shimmer Metallic Colorful Handmade Mica Water Color Paints Gifts for Artists
Gueevin$16.4525 rev
GlisDyck Mini Shimmer Watercolor Paint Set 60 Colors Glitter Metallic Watercolour Painting Sets Solid Pearl Water Color Paints for Artists Amateur Hobbyists and Painting (60 Colours)
GlisDyck$19.51257 rev
YZYBFUQ 2ml Large Capacity Metallic Watercolor Paint Set 36/60/84 Color Metallic/Pearlescent/Glitter/Color Shifting/Shimmer Water Color Paint for Adult Kids with 2 Paintbrushes (60colors)
YZYBFUQ$20.6652 rev
FURGANG ART Shifting Watercolor Paint Set - 36 Shimmer Watercolor Painting Metallic Watercolor Paints 2ML Professional Glitter Watercolor Paint Set Adult- 1 Refilable Water Brush Pens - 5 Sheets of Water Color Paper
FURGANG ART$24.7017 rev
Trending
90-day click momentumCraftyManor 20 Colors Metallic Watercolor Paint Set Adult Travel Painting Kit Shifting Solid Glitter Watercolors Art Kits for Beginner Gifts (Sci-Fi)
CraftyManor$7.714.5★
YZYBFUQ 2ml Large Capacity Metallic Watercolor Paint Set 36/60/84 Color Metallic/Pearlescent/Glitter/Color Shifting/Shimmer Water Color Paint for Adult Kids with 2 Paintbrushes (60colors)
YZYBFUQ$20.664.2★
CraftyManor Mini Forestry Shifting Watercolor Painting Set 60 Color Shifting Watercolor Paint Sets Shimmer Metallic Watercolor Paints Set Glitter Watercolor Paint Solid Fantasy Forest Style
CraftyManor$16.744.4★
FURGANG ART Mini Shifting Watercolor Paint Set 30 Color Glitter Watercolor Painting Kit Metallic Watercolor Paints Solid Water Colors Paint Adult Set Detail Paint Brush Included for Artists
FURGANG ART$20.344.5★
Gueevin 98 Colors Mica Watercolor Paints with Pearlescent Glitter Watercolor Paint Kit Include 2 Brush Shimmer Metallic Colorful Handmade Mica Water Color Paints Gifts for Artists
Gueevin$16.454.6★
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -70.8% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Nov · busiest ÷ quietest = 6.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“True color”
“good value”
“solid set with nice variety”
“Wonderful paint set”
“They have a nice shine”
“Easy to use”
“just as advertised”
“great for travel”
“Its perfect size”
“Hopefully they are buildable”
What buyers complain about
“Super small”
“Weak colors”
“Not very high quality paint”
“The quality control may be lacking”
“does not give the desired shimmering glitter effect that I was looking for”
“Does not work like advertised”
“Not worth a fraction of their price”
“This was supposed to be a gift”
“Product was bent”
“smells bad”