sheet moss
Worth a lookShows a sweet-spot price point ($27.81 avg), but prices mostly outside the sweet spot ($6.87–$278.57) keeps it on the watch list.
Avg price
Incredible$27.81avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Good994.59avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 6% kills the launch gate
Market size
Okay$242K$242K/yr · 137K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Price range
Okay$6.87–$278.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
38
Top-5 brand share
82%
Open market
12%
- SuperMoss27%
- Mosser Lee21%
- LUCKYRUNES19%
- BYHER8%
- USMOLA7%
- Super Moss7%
- Open — no brand owns it (4 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SuperMoss (21485) Sheet Moss Flat Moss for Plants Terrariums Wedding Decor & Crafts Safe Non-Toxic Long-Lasting Green Moss for Indoor Plants Vivariums & Green Wall Art 175 Cu. in. Preserved
SuperMoss$12.154.4★52 rev
Mosser Lee ML0480 Natural Green Sheet Moss 520 sq. in. Organic Decorative Moss for Terrariums Planters Crafts & Moisture Retention
Mosser Lee$15.984.4★2,925 rev
Live Moss Duo Pack 2 Types of Real Live Sheet/Sphagnum Moss for Terrariums Terrarium Mosses Landscaping Reptile Tank Accessories Snake & Gecko Humidity Substrate Mosses for Crafts & Plant Dcor
LUCKYRUNES$14.844.4★542 rev
Mosser Lee ML0460 Natural Green Sheet Moss 325 sq. in. Organic Decorative Moss for Terrariums Planters Crafts & Moisture Retention
Mosser Lee$6.874.4★2,925 rev
SuperMoss Preserved Sheet Moss Fresh Green
SuperMoss$15.534.4★63 rev
Newest
by launch date
BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)
BYHER$14.83120 rev
USMOLA Fake Moss Mat Artificial Moss Table Runner for Wedding Decor Table Centerpieces Fairy Garden Crafts Indoor Green Faux Grass Wall Decor (Green: 4x47Inch / 10x120cm)
USMOLA$8.8493 rev
Mosser Lee ML0480 Natural Green Sheet Moss 520 sq. in. Organic Decorative Moss for Terrariums Planters Crafts & Moisture Retention
Mosser Lee$15.982,925 rev
FAICOIA Fake Moss Mat 39 x 39 Faux Moss Blanket for Indoor Plants Dark Green Mossy Table Runner Artificial Moss Rug for Decorating Planters Crafts DIY Fairy Garden Floral Wedding 100 x 100cm
FAICOIA$17.50170 rev
FAICOIA Fake Moss for Crafts 39 x 39 Faux Moss Mat for Plants Indoor Green Artificial Moss Rug for Decorating Planters Crafts DIY Table Centerpieces Fairy Garden Floral Wedding 100 x 100cm
FAICOIA$19.92170 rev
Trending
90-day click momentum
SuperMoss (22395) Instant Green Moss Mat - Preserved Moss Sheet for Table Runners Crafts Garden Decor and Green Wall Displays 3ft x 24ft
SuperMoss$278.574.5★
FAICOIA Fake Moss Mat 39 x 39 Faux Moss Blanket for Indoor Plants Dark Green Mossy Table Runner Artificial Moss Rug for Decorating Planters Crafts DIY Fairy Garden Floral Wedding 100 x 100cm
FAICOIA$17.504.0★
BYHER Fake Moss Mat Artificial Moss Roll - 12 x 71Cloud Soft Feel Moss Table Runner for Decor Faux Grass Mat for Crafts DIY Fairy Garden Wedding & Party Decorations (Realistic Green: 30x180cm)
BYHER$14.834.4★
Mosser Lee ML0480 Natural Green Sheet Moss 520 sq. in. Organic Decorative Moss for Terrariums Planters Crafts & Moisture Retention
Mosser Lee$15.984.4★
LUCKYRUNES Live Moss for Terrarium Bedding & Reptile Enclosures
LUCKYRUNES$13.554.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.5% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The variety is nice to have as well”
“Great value”
“Color is perfect”
“easy to handle”
“Just as pictured”
“Looks great, helps retain moisture”
“Looks great and feels great”
“This fit the bill”
“Precise instructions”
“Still growing”
What buyers complain about
“Died within two weeks”
“Color is dull”
“had a weird smell”
“Not much there, for the price”
“I wihs the quality control was more consistent”
“It was narrow”
“Not what I expected based on the picture”
“arrived very dry and mostly brown”
“Quite difficult to use”
“Waste”