shea butter soap base
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Avg price
Great$21.86avg listing price — sweet spot $15–$100
Price range
Great$8.51–$41.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,620.88avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad$86K$86K/yr · 84K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
77%
Open market
18%
- Primal Elements25%
- velona20%
- ZenseMe13%
- EDSRDRUS10%
- Our Earth's Secrets9%
- Essencetics5%
- Open — no brand owns it (7 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZenseMe 10 LBS - Shea Butter Soap Base - Moisturizing Melt & Pour for Clear Soap Making - SLS/SLES Free - For Crafting - Easy & Gentle to Cut & Work With for DIY Crafting for Soapmaker
ZenseMe$39.774.4★1,217 rev
velona 5 LB - Shea Butter - Melt and Pour Soap Base SLS/SLES free | Natural Bars for The Best Result for Soap-Making
velona$24.074.7★1,845 rev
Our Earths Secrets Shea Butter - 2 Pound Melt and Pour Soap Base
Our Earth's Secrets$20.004.8★5,934 rev
Primal Elements Shea Butter - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 2 Pound
Primal Elements$12.684.6★2,425 rev
Primal Elements Shea Butter - Moisturizing Melt and Pour Glycerin Soap Base for Crafting and Soap Making Easy to Cut - 5 Pound
Primal Elements$25.304.6★2,425 rev
Newest
by launch date
Soap Base - Moisturizing Melt Pour Soap Base for Crafting Soap Making Pre-Cut All Natural Gentle on Skin Vegan&Cruelty-Free SLS/SLES Free Organic Soap Base (16 Ounce (Pack of 1) Shea Butter)
LAVIONY$9.74129 rev
EDSRDPLT 14.1oz Shea Butter Soap Base Cubes Pre-Cut Soap Blocks Melt and Pour Soap Base for DIY Soap Making Beginners & Small Batch Crafts (Shea Butter)
EDSRDPLT$9.0634 rev
EDSRDPLT 2lb Shea Butter Soap Base in Bucket - Airtight Resealable Lid Moisture Proof Premium Glycerin Melt and Pour for DIY Soap Making Supplies (Shea Butter 2 Pound)
EDSRDPLT$15.1028 rev
EDSRDRUS 10lb Unscented Melt and Pour Soap Base Fragrance-Free Glycerin Soap Making Supplies for DIY Crafting Smooth Melt Rich Lather Moisturizing (Shea Butter 10 Pound)
EDSRDRUS$36.3636 rev
2lb Glycerin Soap Base - Scented Melt and Pour Soap Base for DIY Crafting Easy to Cut Vegan and Cruelty-Free Moisturizing and Gentle on Skin Perfect for Soap Making Supplies (Shea Butter 2 Pound)
EDSRDRUS$14.79334 rev
Trending
90-day click momentumEDSRDPLT 2lb Shea Butter Soap Base in Bucket - Airtight Resealable Lid Moisture Proof Premium Glycerin Melt and Pour for DIY Soap Making Supplies (Shea Butter 2 Pound)
EDSRDPLT$15.105.0★
Soap Base - Moisturizing Melt Pour Soap Base for Crafting Soap Making Pre-Cut All Natural Gentle on Skin Vegan&Cruelty-Free SLS/SLES Free Organic Soap Base (16 Ounce (Pack of 1) Shea Butter)
LAVIONY$9.744.7★
Essencetics Shea Butter Soap Base Melt and Pour 5lb - SLS Free Vegan White Organic Soap Base for Soap Making - Made from Natural Glycerin - Glicerina para Hacer Jabones Artesanales Organica
Essencetics$29.274.7★
EDSRDRUS 2lb Scent Soap Base DIY Handmade with Shea Butter & Coconut Oil Moisturizing Melt and Pour Soap Base
EDSRDRUS$13.694.7★
ZenseMe 10 LBS - Shea Butter Soap Base - Moisturizing Melt & Pour for Clear Soap Making - SLS/SLES Free - For Crafting - Easy & Gentle to Cut & Work With for DIY Crafting for Soapmaker
ZenseMe$39.774.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The bars I make look high quality”
“Easy Use”
“Nice aroma”
“Soft and smooth”
“The lather is abundant”
“Very moisturizing and easy to work”
“Just what I needed”
“Great deal”
“creamy texture”
“I didnt experience any dryness or irritation at all”
What buyers complain about
“Unpleasant smell”
“Cheap”
“It doesnt lather”
“Not worth the money”
“Advertised as 10 lbs but its not”
“HORRIBLE INGREDIENTS”
“I can't use it at all”
“The broken plastic part was mixed in with the product”
“I thought it was just me being sensitive”
“it didn't turn out well”