sfx makeup
Worth a lookShows a sweet-spot price point ($24.37 avg), but weak search conversion (1.4%) keeps it on the watch list.
Avg price
Incredible$24.37avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$3.57–$148.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,403.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 302K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
22 flat
Sellers
40
Top-5 brand share
58%
Open market
34%
- MEICOLY15%
- BOBISUKA12%
- Bowitzki11%
- Wismee10%
- Mehron10%
- UCANBE8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEICOLY 3Pcs Special Effects SFX Makeup Kit Fake Nose Skin Putty Wax Makeup for Cosplay Scar Wax Fake Scar Modeling Wax for Cut Wound with Spatula Fake Blood Scab Coagulated Blood Gel
MEICOLY$9.234.1★1,107 rev
BOBISUKA Demonic Special Effects SFX Halloween Makeup Kit - 5 Colors Bruise Makeup Face Body Painting Palette + Scar Wax with Spatula Tool + Fake Blood Splatter Spray + Fake Blood Cream +Stipple Spong
BOBISUKA$16.664.6★1,069 rev
Graftobian Special FX Trauma Pro SFX Makeup Kit - Made in USA - Professional Effects Kit for Halloween Cosplay Theater and Movie Easy-to-use Cosmetics Collection Set for Beginners and Pros
Graftobian$124.294.7★785 rev
Wismee SFX Makeup Kit Professional Face Body Paint Halloween Special Effects Makeup Set with Scar Wax 10 Face Paint Brushes Spatula Tool 2 Fake Scab Blood Stipple Sponge Oil Based Face Painting Kit
Wismee$24.534.6★776 rev
Bowitzki Halloween Makeup Special Effects Oil Face Body Paint Fake Blood Scar Wax Charred Ash Powder with Sponges Brush Halloween Party SFX Cosplay
Bowitzki$16.524.5★353 rev
Newest
by launch date
YBUETE Professional Halloween Red Tooth Paint Temporary Red Color Tooth PaintSafe Long Lasting SFX Teeth Paint Perfect for Cosplay Halloween Makeup Theater Costume Party
YBUETE$10.10156 rev
Special Effects SFX Halloween Makeup Kit Professional Horror SFX Makeup Set with Scar Wax+Bruise Palette+Fake Blood Spray+Realistic Blood Gel for Wounds for Realistic Zombie Vampire&Demon
Js2U ZW$9.6278 rev
Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
Yamgqus$16.4034 rev
Bowitzki Professional SFX Makeup Kit Special Effects Makeup Kit with Fake Blood Coagulated Blood Liquid Latex Bruise & Zombie Face Paint for Halloween Cosplay Horror FX Theater
Bowitzki$18.2443 rev
Bowitzki Fake Blood & Liquid Latex Kit Pro SFX Makeup Set with 50ml Dark Fake Blood 50ml Fresh Spray Blood 2pcs Liquid Latex Coagulated Blood Sponge & Spatula for Halloween Cosplay
Bowitzki$15.0035 rev
Trending
90-day click momentumYBUETE Professional Halloween Red Tooth Paint Temporary Red Color Tooth PaintSafe Long Lasting SFX Teeth Paint Perfect for Cosplay Halloween Makeup Theater Costume Party
YBUETE$10.104.2★
Special Effects SFX Halloween Makeup Kit - Bruise Makeup Face Body Painting Palette Scar Wax Liquid Latex Fake Blood Splatter Spray Coagulated Blood Gel Stipple Sponges Cotton Swab
BOBISUKA$19.804.6★
Halloween Makeup Kit Scar Wax SFX Makeup Kit Fake Blood Set Kit Includes Scar Wax 6 Colors Bruise Face Body Paint Crayon Fake Blood Spray+Dripping+Coagulated Gel Spatula Sponges Tool (Set A)
Yamgqus$16.404.4★
Bowitzki Professional SFX Makeup Kit Special Effects Makeup Kit with Fake Blood Coagulated Blood Liquid Latex Bruise & Zombie Face Paint for Halloween Cosplay Horror FX Theater
Bowitzki$18.244.5★
MEICOLY 6 Color Bruise Wheel for Special Effects Hunting Camo Face Body Paint Kit Light Green Gamora Witch Face Paint Frost Bite Trauma SFX Makeup Kit Halloween Makeup with 3pcs Stipple Sponges
MEICOLY$7.074.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 13.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“This product has tons of good reviews”
“The colors are vibrant”
“Easy to use”
“Absolutely worth the price”
“Fantastic paints”
“As described”
“very soft and easy to use”
“The durability is also great”
“They apply evenly”
“does not stain”
What buyers complain about
“even had some of the colors mixed”
“It is used”
“First bottle was so thick I couldnt even shake it”
“Very poor quality”
“I would say that it really does not look like the package is that big”
“it stains”
“Dried out”
“hard to use”
“less paint than expected”
“I can't get this product to stick to my skin”