self hardening clay
Skip it37/100a concentrated shelf (top 5 take 93% of clicks) — self hardening clay doesn't clear our bar today.
Market/yr
$284K
Growth (1y)
+123.1%
Products
7
Brands
3
was 5 a year ago
Sellers
34
Price range
$8.21–$20.42
Returns
1.3%
Rating
4.6★
Skip it
Scored 37/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +123.1% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.6×
Competition
- DAS87%
- EIGTWEN9%
- Crayola4%
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack. 3 brands and 34 sellers compete here.
Brands
3 falling
was 5 a year ago
Sellers
34
Top 5 brand share
100%
Product shelf
All 7 tracked products in this niche.
DAS Air-Hardening Modeling Clay 2.2 Lb. Block White Color (387500)
DAS
$12.554.6★65,721 reviews
Prang Das Air Hardening Clay 1.1 Lb: White (387000)
DAS
$10.244.6★65,721 reviews
DAS Air-Hardening Modeling Clay - Stone Air Dry Clay 2.2lb Block - Pliable Air Clay for Sculpting and Coating - Introductory Air Dry Modeling Clay for All Ages - Molding Clay for Sculpting and More
DAS
$14.414.7★2,269 reviews
100ml Air Dry Clay Glaze Air Dry Clay Varnish Can Not Only Used to Prevent Clay Cracking Scratches and Wear It Can Also Having a Gloss Glaze Effect (Gloss)
EIGTWEN
$13.784.7★905 reviews
EIGTWEN 100ml Air Dry Clay Glaze and 29pcs Clay tools kit Gloss Clay Varnish Protects Clay from Surface Wear Pottery Tools Can be Used for Stippling Carving Molding and Shaping Clay Crafts(Gloss)
EIGTWEN
$20.424.7★379 reviews
Crayola Air Dry Clay (5lbs) Teacher Supplies Natural White Modeling Clay for Kids Sculpting Material Bulk Craft Supplies for Art Classrooms
Crayola
$11.164.6★24,537 reviews
DAS Modeling Clay Air Hardening Wood 350g
DAS
$8.214.0★332 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Fun for kids”
“Excellent product, complies with the advertising”
“Reasonably priced”
“Excellent material for making dioramas is it to work with”
“As advertised”
“So fun for crafting”
“Very good value for a gift”
“It was soft”
“This gloss works very well”
What buyers complain about
“breakable”
“A little slow to dry”
“Not White”
“Not easy to use”
“Awful quality”
“It does not look smooth”
“Kids didn't like it to sticky”
“used when it arrived”
“Would not waste money on it”
“very fragile and breaks easy”
Top return reasons
- Material Quality17%
- Value For Money15%
- Moist/Dry14%
- Size-Overall8%
- Color6%
- Functionality-Overall5%
- Advertised Vs Actual Product5%
- Hard Feel5%
- Defective Material/Parts3%
- Quality-Overall2%