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sculpd

Skip it40/100

a small market ($94K/yr) — sculpd doesn't clear our bar today.

Market/yr

$94K

Growth (1y)

+133.6%

Products

16

Brands

8

was 10 a year ago

Sellers

11

Price range

$12.85–$71.50

Returns

2.2%

Rating

4.5★

40/100

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Scored 40/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
5
×0.30
Growth
69
×0.30
Competition
32
×0.20
Quality gap
37
×0.10
Returns
82
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +133.6% year over year.
23K11KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jan, Dec · busiest ÷ quietest = 5.7×

Competition

65%Sculpd
  • Sculpd65%
  • Pott'd17%
  • BeadHub9%
  • Alldeer3%
  • Pinchit2%
  • UHAPEER2%
  • Other (2 brands)3%

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them. 8 brands and 11 sellers compete here.

Brands

8 falling

was 10 a year ago

Sellers

11

Top 5 brand share

95%

#ProductBrandPriceRatingReviewsClick shareTrend
14MCOOH$41.064.6★81%rising

Product shelf

All 16 tracked products in this niche.

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Matte Varnish

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Matte Varnish

Sculpd

$60.874.7★845 reviews

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish with Earth Tones

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish with Earth Tones

Sculpd

$71.104.7★845 reviews

Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides

Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides

Pott'd

$46.454.6★2,324 reviews

Pottery Kit for Beginners 4.4LBS Air Dry Clay for Adults with Sculpting Tools Paint Glaze 2kg Air-Dry Modeling Clay | Molding Sculpt & Painting Set Hobby Date Night DIY Art Craft Kits (White)

Pottery Kit for Beginners 4.4LBS Air Dry Clay for Adults with Sculpting Tools Paint Glaze 2kg Air-Dry Modeling Clay | Molding Sculpt & Painting Set Hobby Date Night DIY Art Craft Kits (White)

BeadHub

$55.214.5★161 reviews

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish

Sculpd

$61.094.7★845 reviews

Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides

Pottd Air Dry Clay for Adults. Beginners Home Pottery Kit for Adults. DIY Crafts Includes: Air-Dry Clay Tools Paints Brushes Sealant Guides

Pott'd

$46.694.6★2,324 reviews

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish with Pastel Tones

Sculpd - The Original Pottery Kit for Adults - Air Dry Clay for Adults Tools Varnish Paints Brushes Couples Date Night Arts & Crafts Set Gloss Varnish with Pastel Tones

Sculpd

$71.504.7★845 reviews

Sculpd Air Dry Clay - Premium Sculpting & Modeling Clay for Arts and Crafts - Self-Hardening Soft Clay for Adults Teens Kids Activities - Bulk Craft Supplies & Art Materials (2.2lbs Bulk Value Bag)

Sculpd Air Dry Clay - Premium Sculpting & Modeling Clay for Arts and Crafts - Self-Hardening Soft Clay for Adults Teens Kids Activities - Bulk Craft Supplies & Art Materials (2.2lbs Bulk Value Bag)

Sculpd

$18.164.5★498 reviews

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience16%

“Fun for kids”

Quality-Overall16%

“Good quality”

Gifting Purpose13%

“Awesome gift”

Value For Money10%

“Very worth the price”

Ease Of Use9%

“I think that they make it really easy”

Instructions/User Manual/Troubleshooting5%

“Nice instructional booklet that was very helpful”

Paint Quality2%

“paints”

Wheel Quality2%

“Nice wheel”

Design-Overall2%

“everything included in this kit is designed with an aesthetic in mind”

Material Quality2%

“The clay is very easy to mold”

What buyers complain about

Durability9%

“it broke after 4 or 5 uses”

Quality-Overall8%

“Absolute garbage”

Paint Quality8%

“Cheap paints”

Hard Feel7%

“Clay is very hard”

Size-Overall7%

“Much smaller than expected”

Value For Money5%

“theyre expensive”

Moist/Dry4%

“Dried out”

Instructions/User Manual/Troubleshooting3%

“no instructions, and random tools”

Color3%

“please do not use a white font on a light colored background”

Product Condition2%

“I received a used opened package”

Top return reasons

  • Functionality-Overall15%
  • Value For Money12%
  • Size-Overall12%
  • Material Quality10%
  • Advertised Vs Actual Product8%
  • Quality-Overall4%
  • Defective Material/Parts3%
  • Hard Feel3%
  • Leak-Proof3%
  • Moist/Dry3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.65 median price · 2.2% median returns across 14,117 tracked niches.