scroll frame for cross stitch
Worth a lookShows a thin review moat (80 avg reviews), but soft demand (-38.5% this quarter) keeps it on the watch list.
Review moat
Incredible80.19avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Good$6.46–$36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Market size
Good$577K$577K/yr · 563K searches
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-38.5%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
48
Top-5 brand share
68%
Open market
28%
- wdbg27%
- Frank A. Edmunds Co.22%
- Yhizeva9%
- Yeeyeah5%
- ECOIOU4%
- HANGOOGER4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Sets Stretcher Bars for Needlework with 100 Tacks for Womens Birthday Gifts 3 Sizes(8 12 16 Inch) 12pcs Wooden Canvas Splicing Stretcher Bars Needlepoint Embroidery Stitch Frame Set for Crafts Art
wdbg$20.934.3★116 rev
Yhizeva 8 Pair (16 pcs) Needlepoint Stretcher Bars Set Wooden Stretcher Bars for Needlework 4 Sizes (8 12 14 16 Inch) 60 Thumb Tacks Tack Remover & Metal Thimble
Yhizeva$23.504.7★23 rev
Frank A. Edmunds Mini Stretcher Bar Set Assorted Sizes
Frank A. Edmunds Co.$24.074.4★393 rev
16 Pcs 8 Sets Stretcher Bars for Needlework 6 Sizes Wooden Canvas Stretcher Bars with 40 Thumb Tacks and Tacks Remover for Needlepoint Embroidery Stitch Frame Set Bundle with Crafts
Yeeyeah$22.544.5★41 rev
HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers
HANGOOGER$10.004.5★21 rev
Newest
by launch dateHANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers
HANGOOGER$10.0021 rev
12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer
LINBLIF$14.5521 rev
keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts
keepxaus$11.8222 rev
6 Sets Stretcher Bars for Needlework with 100 Pcs Thumb Tacks 3 Size 6 8 10 Inch 12 Pcs Wooden Canvas Frame for Embroidery Stitch Frame Set Bundle with Art Crafts Supplies for Womens Birthday Gifts
Eunika$15.1311 rev
Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art
Eubjure$15.5931 rev
Trending
90-day click momentum12 Pcs Stretcher Bars for Needlework 3 Sizes (6 8 12 Inch) Needlepoint Stretcher Bars Set DIY Frame with Tacks Tack Remover Hammer
LINBLIF$14.554.8★
HANGOOGER 12 Pcs Needlepoint Stretcher Bars for Needlework 3 Sizes (8 12 16 Inch) with 100 Tacks 6 Sets Wooden Canvas Stretcher Bars for Embroidery Cross Stitch Sewing Frame Gift for Craft Lovers
HANGOOGER$10.004.5★
keepxaus 12 Pcs Needlepoint Stretcher Bars Wooden Bars for Needlework 3 Sizes 8/12/16 Inch Frame with 100 Tacks Hooks Hammer & Flathead Screwdriver for Cross Stitch Embroidery & Canvas Crafts
keepxaus$11.824.6★
12Pcs Needlepoint Stretcher Bars Kit 6 Pair Stretcher Bars for Needlework (6 8 10 12 14 16) Wooden DIY Stretcher Bars for Canvas Frame & Embroidery Stitch Frame with Complete Installation Tool
RDSPTBEK$20.424.9★
Eubjure 12 Pcs Stretcher Bars for Needlework 3 Sizes Wooden Canvas Splicing Needlepoint Stretcher Bar with 100 Thumb Tacks DIY Needlepoint Embroidery Stitch Frame Set for Crafts Art
Eubjure$15.594.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -38.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 7.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Stretcher Bars”
“They fit together smoothly”
“Excellent quality”
“Great value”
“Easy to put together”
“Assembly is easy”
“The wood is smooth”
“the frame feels sturdy”
“Overall I am very impressed with this frame kit”
“Nice for cross stitching”
What buyers complain about
“the quality of the wood isn't as great. just very thin”
“Unfortunately, the quality of the finish of the bars. they are unfinished., don't lend themselves to framing”
“They are impossible to assemble”
“Way too tight”
“I am still not sure if stretcher bars will work for me”
“The bars themselves are incredibly rough”
“the tacks are so flimsy and bend”
“I felt like the pictures dont accurately show what you will get”
“there arent good directions”
“I don't believe this is a good value for the money spent even though these are on the cheaper side I would recommend getting more expensive ones”