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51

screen printing frame

Worth a look

Shows a sweet-spot price point ($73.29 avg), but weak search conversion (1.5%) keeps it on the watch list.

Market size 70Growth 22Conversion 19Competition 53Returns 72Price range 55Avg price 85Brand share 20Review moat 66Quality gap 75

Avg price

Great$73.29

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 6% kills the launch gate

Market size

Good$744K

$744K/yr · 668K searches

Review moat

Good854.81

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.84–$163.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Competition

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

17

Top-5 brand share

92%

Open market

4%

  • Caydo61%
  • Speedball12%
  • MS WGO8%
  • Ecoofor6%
  • Pllieay4%
  • VEVOR4%
  • Open — no brand owns it (2 brands, 4%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$74K20%$149K30%$223K40%$298K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 26 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
13K8KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good value”

Quality-Overall13%

“great kit”

Print Quality8%

“The prints came out crisp and clean, with sharp edges and no bleeding once I dialed in the exposure time”

Ease Of Use7%

“once you get the hang of it easy”

Durability4%

“Pretty durable”

Strength4%

“the sturdiness is great”

Advertised Vs Actual Product4%

“Does what is intended”

Design-Overall4%

“it works as designed”

Adjustability/Rotatability/Reclining3%

“Easy to adjust”

Color3%

“Colors are great”

What buyers complain about

Quality-Overall14%

“Poor Quality”

Assembly/Installation12%

“Very complicated to put together”

Instructions/User Manual/Troubleshooting9%

“Instructions are not the best”

Ease Of Use7%

“Very hard to use”

Paint Quality6%

“exactly what I needed the only downfall is that it didnt come with paint I wish I wouldve sprung for the more expensive one”

Color4%

“So if you really want red, beware”

Value For Money4%

“Expect it not to last long for the price”

Washability3%

“Flimsy and warp after one wash”

Frame Quality3%

“these screens are stapled to the frame”

Thickness3%

“Really thin; not opaque at all”

Top return reasons

Size-Overall15%
Advertised Vs Actual Product11%
Material Quality9%
Functionality-Overall9%
Value For Money8%
Defective Material/Parts7%
Quality-Overall5%
Paint Quality4%
Leak-Proof4%
Frame Quality3%