scratch art for kids
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$772K$772K/yr · 1.4M searches
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.33–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,246.59avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.15avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
31
Top-5 brand share
62%
Open market
34%
- ZMLM24%
- Tip perk12%
- Cityrosy12%
- Brea Reese8%
- Toulideifaria6%
- Skillmatics4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cityrosy Scratch Art Paper Rainbow Sets for Kids 100 Pcs-Black Magic Scratch Off Craft Set Classroom Supplies Kits for Age 3-12 Kids Party Games Birthday Gifts Easter Basket Stuffers
Cityrosy$9.314.8★578 rev
ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)
ZMLM$9.864.7★10,899 rev
ZMLM 165 Pcs Rainbow Scratch Paper Art Notes - Crafts for Kids Ages 4-8 Classroom Prizes 1st 2nd 3rd Grade School Activity Bulk End of Year Student Gifts from Teacher
ZMLM$8.834.7★8,940 rev
Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)
Tip perk$19.824.6★599 rev
Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)
Tip perk$20.004.6★599 rev
Newest
by launch date
Brea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.157 rev
Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games
Eommmgl$5.4346 rev
Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea
Toulideifaria$16.7612 rev
JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games
JUNQIU US$6.82151 rev
Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.
Eommmgl$5.4561 rev
Trending
90-day click momentumBrea Reese: Scratch Art Paper Pad - Under the Sea - 12 Sheets 6 Guided Designs Metallic Accents Dual-Tip Stylus & Brush 8x8 Pages Adult Craft
Brea Reese$12.154.7★
JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games
JUNQIU US$6.824.7★
Animal Series Scratch Art Adults 10-Page Mindfulness & Stress Relief Scratch Painting Kit Intricate Wildlife Designs Premium Black Rainbow Scratch Paper Creative Hobby & DIY Gift Idea
Toulideifaria$16.764.6★
Eommmgl-180 Rainbow Scratch Paper Set Scratch Art for 4-12 Kids Mini Notes Arts and Craft Supplies Matching Random Personalized Stencils Christmas GiftSchool Classroom Activities Travel Carrying.
Eommmgl$5.454.5★
GAKICO Rainbow Scratch Art for Kids: Creative Squeegee Painting Kits Rainbow Scratch Paper Art Set Squeeze Magic Reveal Craft Kits DIY Postcards Party Favors Novelty Gifts for Girls Boys
GAKICO$13.244.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fabulous fun”
“Good gift”
“Quality set for the price”
“bright colors”
“Great deal”
“Easy to use”
“As advertised”
“Promotes creativity”
“Excellent size”
“very creative designs”
What buyers complain about
“Small sheets”
“Insanely messy”
“And the scratch isn't smooth on smaller segments”
“Poor quality control”
“Should literally be half the price at the most”
“it's hard to resist trying to do them all at once”
“Does not work good”
“there are a few crumbs to clean up. much like a pencil eraser crumbs”
“the plastic point is not sharp enough to scratch”
“disappointed about the underlying design”