scratch art book
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 6% kills the launch gate
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$5.43–$25.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,762.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad$62K$62K/yr · 141K searches
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
21 rising
Sellers
27
Top-5 brand share
64%
Open market
31%
- MBJRFU18%
- Tip perk16%
- ZMLM14%
- OPUHOHR10%
- potricher6%
- Skillmatics5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
I&Art Scratch Art Books for Kids Scratch Art Paper Rainbow Scratch Art for Best Gifts
MBJRFU$6.794.7★2,878 rev
ZMLM Scratch Paper Art-Crafts Gift: 2 Pack Rainbow Notebooks Supplies Toys Easter Basket Stuffers for 3 4 5 6 7 8 9 10 Years Old Girls and Boys Kids Valentines Day Birthday Party Travel Games (Pink)
ZMLM$9.864.7★10,899 rev
OPUHOHR 3 Set Magic Scratch Paper Art Colorful Magic Drawing Art Book with 3 Scratch Pen for Birthday Halloween Christmas Party Games Projects Kits Dinosaurs/Underwater World/Spaceman
OPUHOHR$10.294.7★293 rev
Scratch Art Book for Adults - Colorful City Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch City Series Books | Foil Engraving Scratch Art Adult (City Series)
Tip perk$19.824.6★599 rev
Animals Scratch Art Book for Adults - Colorful Animal Series Scratch Art | Scratch Painting Foil Art for Adults | Scratch and Sketch Animal Series Books | Foil Engraving Scratch Art (Animal Series)
Tip perk$20.004.6★599 rev
Newest
by launch date
Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games
Eommmgl$5.4346 rev
JUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games
JUNQIU US$6.82151 rev
Brea Reese: Scratch Art Paper Pad - Magical Forest - 6 Designs Guided Art Metallic Accents Stylus & Brush Perforated 9x12 Pages DIY Adult Craft
Brea Reese$11.27138 rev
Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8
Clever Fox Play$9.9733 rev
JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students
JOYIN$17.1677 rev
Trending
90-day click momentumJUNQIU 2 Pack Animal & Unicorn Scratch Art for Kids Rainbow Scratch Paper Art Notebook Arts and Crafts for Boys Girls Birthday Gifts Party Games
JUNQIU US$6.824.7★
Eommmgl Scratch Art Paper for 4-12 Kids2 Pack Rainbow Notebooks Best Arts and Crafts Gift for Stocking StuffersBirthdayClassroom Activities Party Travel Games
Eommmgl$5.434.5★
Bstorify Scrapbook Album 60 Pages (8 x 8 Inch) Brown Thick 200gsm Kraft Paper Photo Album Scrapbook Memory Book - Ideal for Your Scrapbooking Albums Art & Craft Projects
Bstorify$7.134.6★
Clever Fox Play Scratch Craft for Kids 30 Magical Fairy Tales Scratch-Off Pictures & 130+ Stickers Craft Kits DIY Supplies Arts & Crafts Gifts for Boys & Girls Ages 3 4 5 6 7 8
Clever Fox Play$9.974.9★
JOYIN 24 Pack Rainbow Scratch Art Notebook Bulk Party Favors for Kids 4-8 Paper Art Crafts Kit Goodie Bags Stuffers for Kids 3-12 Return Gifts for Birthday Party Classroom Prizes for Students
JOYIN$17.164.6★
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fun gift”
“Quality set for the price”
“Fun gift”
“Great for drawing”
“Easy to use”
“Great Value”
“Good size”
“bright colors”
“As advertised”
“Promotes creativity”
What buyers complain about
“The card is small”
“The thing fell apart quickly”
“Insanely messy”
“could be thicker”
“Very less items as a stuffer”
“$12 for this. Not worth it”
“theyre a little tricky to remove”
“Turns out you have to assemble these yourself”
“Lots dust from scratching had do it outside”
“Photo of product deceiving”