scrapbook paper 12x12
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 6% kills the launch gate
Review moat
Good542.54avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.78–$29.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.47avg listing price — sweet spot $15–$100
Market size
Good$344K$344K/yr · 1.2M searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
77 rising
Sellers
102
Top-5 brand share
31%
Open market
66%
- MIATTCLD10%
- iKammo8%
- Neenah5%
- Fabllewavi4%
- Lily Craft4%
- Desecraft3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 131 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Astrodesigns/Creative Collection Starter Kit Cardstock 12 x 12 65 lb/176 gsm 18-Color Assortment 72 Sheets (46408-03)
Neenah$9.924.8★9,310 rev
Scrapbook Paper Boho Patterned Paper for Scrapbooking Double Sided Floral Decorative Craft Papers MIATTCLD 24 Sheets Scrapbook Background Papers for Photo Album Journal Decor (Pink 12x12 IN)
MIATTCLD$13.764.8★76 rev
24 Sheets 6x6 Pink Spring Scrapbook Paper - Single-Sided Pattern Decorative Paper | Scrapbook Supplies & Card Making Supplies for DIY Album Hand Account & Travel Diary Craft Projects
Lily Craft$5.694.6★313 rev
1212 Boho Scrapbook Paper Vintage Flower Pattern Paper Pad 24 Sheets Double-Sided Bobo Floral Scrapbooking CardStock Papers Pad for Holiday Cardmaking DIY Origami Papers.
iKammo$10.214.6★197 rev
PRSTINCOL Scrapbook Paper 16 Sheets 4.1x5.8 Inch Vintage Stripe Style Scrapbook Supplies Single-Sided Vivid Origami Decoupage Paper for DIY Crafts Card Making Art Journaling
PRSTINCOL$6.694.2★379 rev
Newest
by launch date
HAUTOCO 24 Sheets Scrapbook Paper 12 x 12 Double-Sided Scrapbooking Cardstock Vintage Floral Pattern Decorative Paper for Card Making Junk Journal DIY Crafts Photo Album Decoupage Art Journaling
HAUTOCO$11.1432 rev
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.9325 rev
25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies
wingpaper$6.9021 rev
MIATTCLD 12x12 Scrapbook Paper Double Sided Patterned Paper for Scrapbooking 24 Sheets/24 Designs Wedding Background Papers Boho Decorative Craft Papers for Card Making Journaling Decor (Beige)
MIATTCLD$13.7613 rev
1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)
Colabrili$13.5921 rev
Trending
90-day click momentum1212 Scrapbook Paper 24 Sheets Double-Sided Boho Patterned Paper Colorful Dot Decorative Craft CardStock Papers for Scrapbooking Card Making DIY Album Junk Journal Decor (Basic Pastel Color)
Colabrili$13.594.1★
25 Sheets White Cardstock 12 x 12 65lb/180gsm Cardstock Paper Craft Paper Printer Paper for Invitations DIY Cards Crafting Menus Construction Art School & Office Use
wingpaper$6.934.5★
25 Sheets Colored Cardstock 12x12 10 Assorted Colors Construction Paper 180GSM/65LB Card Stock Printer Paper for Card Making DIY Crafts Scrapbooking School & Party Supplies
wingpaper$6.904.8★
Adurself 24 Sheets Hydrangea Floral Pattern Paper - 12 x 12In Double-Sided Scrapbook Craft Designs Vintage Blue Pink Flower Bow Decorative Sheets for Card Making Photo Album Journal DIY Crafts
Adurself$12.175.0★
Astrodesigns Cardstock Pastel Starter Assortment 18-Colors 12 x 12 65 lb. 72 Sheets Perfect for DIY Projects Card Making Scrapbooking & Invitations (91495)
Astrodesigns$13.294.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Paper”
“Great quality affordable”
“Beautiful Colors”
“Sticks well”
“Easy to use”
“Not expensive”
“Exactly as pictured”
“Beautiful design”
“They have a decent thickness and smooth texture”
“Beautiful print”
What buyers complain about
“bad adhesive”
“Super small”
“Not as thick as I would have liked”
“Small and paper quality is thin”
“Low quality”
“Break so easily”
“Very disappointed for the price”
“Very misleading”
“Looks pretty faded”
“Didnt work well”