scrapbook pages
Skip itSoft demand (-9.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.06avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 6% kills the launch gate
Price range
Good$6.33–$31.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,102.57avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 78K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
26
Top-5 brand share
84%
Open market
12%
- Vmiapxo30%
- Dunwell27%
- Vienrose13%
- zandfelo7%
- LJLGSZY6%
- tutata4%
- Open — no brand owns it (7 brands, 12%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dunwell 12x12 Scrapbook Refill Pages 25 Pack Super Heavy Sheet Protectors Page Protectors for 3 Ring Binder Fits 12x12 Scrapbook Albums Compatible with Pioneer Albums Paper Inserts Not Included
Dunwell$13.344.7★2,605 rev
Vmiapxo 100 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$17.034.7★355 rev
Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)
Vienrose$9.814.5★84 rev
Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves
zandfelo$16.094.2★49 rev
LJLGSZY Scrapbook Refill Pages 12x12Inch 100 Pack Scrapbook Page Protectors Protective Sleeves Fits 3 Ring Scrapbook Binders and 12x12 Photo Albums Heavyweight
LJLGSZY$16.834.7★147 rev
Newest
by launch date
Vmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$6.33355 rev
Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)
Vienrose$9.8184 rev
Zandfelo 100 Pcs 12x12 Inch Scrapbook Refill Pages Clear Sheet Protectors Fit 3 Ring Binder & 12 x 12 Photo Album Heavyweight Plastic Page Protectors Protective Sleeves
zandfelo$16.0949 rev
Vmiapxo 100 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies for 3 Ring D-Ring Binder
Vmiapxo$15.8050 rev
Vmiapxo 30 Pack 12 x 12 Scrapbook Page Protectors Craft Paper Protective Sleeves Photo Vinyl Storage Pockets Organizer Scrapbook Binder Album Supplies
Vmiapxo$7.8350 rev
Trending
90-day click momentumVmiapxo 25 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$6.334.7★
Samsill Scrapbook Refill Pages 12 x 12 Inches 30 Pack Super Heavyweight Clear Fits Post Bound and 3 Ring Albums Archival Safe Top Loading Paper Inserts Not Included
Samsill$14.034.6★
Dunwell Photo Album Refill Pages 12x12 100 Pack Heavyweight Sheet Protectors Fits 3-Ring & D-Ring Scrapbook Binders Not for Post-Bound Albums Scrapbook Paper Storage Paper Inserts Not Included
Dunwell$27.254.7★
Vienrose Scrapbook Refill Pages 12x12 25 Pack Heavyweight Clear Page Protectors for 3 Ring Binders Top Loading Plastic Sleeves for Scrapbook Albums & Photo Storage (No Paper Inserts Acid Free)
Vienrose$9.814.5★
Vmiapxo 40 Pack Scrapbook Refill Pages 12x12 Inch Clear Page Protectors Fit 3 Ring Scrapbooking Binder & 12 x 12 Photo Album Heavyweight Plastic Protective Sleeves Sheet Protectors
Vmiapxo$10.004.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Exceptional quality”
“Decent price”
“The product is as advertised”
“They fit my album well”
“Seem durable”
“The protectors are sturdy and good thickness, providing exactly what I need”
“Very light and perfect for my scrapbook”
“works fine”
“they even fit the 12 by 12 paper better than the Pioneer brand ones”
“seem sturdy enough to hold up over time”
What buyers complain about
“Very poor description”
“Big”
“not as thick”
“This last box of 12x12 wasn't cut wide enough for the paper to slide into”
“Poor quality”
“Not heavyweight”
“a rip off for the price”
“These are not Refill Pages”
“Pages are not clear”
“It was probably my mistake that I didnt read the directions”