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51

scrapbook kit for girls

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($50K/yr) keeps it on the watch list.

Market size 13Growth 30Conversion 19Competition 84Returns 93Price range 66Avg price 76Brand share 95Review moat 37Quality gap 21

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Returns

Great1.1%

return rate — above 6% kills the launch gate

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$15.52

avg listing price — sweet spot $15–$100

Price range

Good$5.11–$34.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,782.98

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$50K

$50K/yr · 213K searches

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

50

Top-5 brand share

37%

Open market

58%

  • Just My Style12%
  • Hiwhy7%
  • Scrap't6%
  • GOTIDEAL6%
  • Ablus5%
  • Vienrose5%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 47 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Great keepsake and good quality”

Adhesion/Stickiness12%

“Sticks well”

Ease Of Use11%

“Easy to use”

Gifting Purpose10%

“Fun gift”

Value For Money10%

“Good Buy”

Fun/Entertainment Experience6%

“Kids play”

Advertised Vs Actual Product6%

“Works like advertised”

Size-Overall3%

“A good size for two kids to have fun with”

Color2%

“Beautiful colors”

Durability2%

“seems durable”

What buyers complain about

Adhesion/Stickiness28%

“bad adhesive”

Durability10%

“Break Easily”

Size-Overall10%

“Little small”

Quality-Overall8%

“Poor quality”

Value For Money7%

“I do think it's a bit overpriced for what you get”

Functionality-Overall5%

“Didnt work well”

Ease Of Use3%

“not easy to use”

Advertised Vs Actual Product2%

“The picture was deceiving”

Strength2%

“Very fragile and breakable”

Print Quality1%

“I noticed that this present generation doesn't print out photos for future use”

Top return reasons

Size-Overall46%
Adhesion/Stickiness14%
Value For Money9%
Advertised Vs Actual Product9%
Quality-Overall5%
Color3%
Functionality-Overall3%
Defective Material/Parts3%
Gifting Purpose2%
Material Quality1%