scoring board
Skip itSoft demand (-8.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.61avg listing price — sweet spot $15–$100
Price range
Great$7.98–$52.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good813.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.3%return rate — above 6% kills the launch gate
Market size
Okay$184K$184K/yr · 213K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
30
Top-5 brand share
70%
Open market
22%
- EK Tools21%
- ecraft17%
- Scor-Pal13%
- HKKYO10%
- Fiskars9%
- CYFUN DESIGN8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 25 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ecraft Paper trimmer Scoring Board: 12 x12 inch craft paper cutter - folding & Scorer for cover of book & Gift box and Photo etc
ecraft$20.604.4★3,327 rev
EK Tools Mini Scoring Board 7.5x9.75 with Bone Folder Scoreboard for Paper Crafting Make Envelopes Cards Precision Photos and More
EK Tools$10.714.7★2,283 rev
EK Success ek Tools Standard Scoring Board 54-00102 14 x 16.5 x .7
EK Tools$22.294.7★2,618 rev
Fiskars 12 Trim & Score Board TripleTrack System Integrated Scoring Surface Folding Design for Crafting and Travel
Fiskars$26.284.4★26 rev
Scor-Buddy Mini Scoring Board 6.75 x 7 1/8 Space Grooves Portable Scoring Tool for Card Making and Paper Crafts
Scor-Pal$18.964.8★1,640 rev
Newest
by launch date
6.4x 8.5 Scoring Board Envelope Maker Mini Scoreboard for Paper Crafts Multi-Purpose Paper Scoring Board with Bone Folder for Card Making Envelope Making and Gift Box Making DIY Craft Projects
CYFUN DESIGN$7.980 rev
Find Scrapblooms 12x12 Foldable Paper Trimmer & Scoring Board Craft Paper Cutter and Folding Scorer Precision Paper Cutting Tool for Card Making Scrapbooking Gift Box Envelope
Find Scrapblooms$19.592 rev
CYFUN Design 2 Pcs/Sets Mini Score Board & Corner Punch for Paper Craft 6.4x8.5inch Multi-Purpose Scoring Board with Bone Folder for Crafting Make Envelopes Box Cards Precision Photos and More
CYFUN DESIGN$14.529 rev
Kandishiex 12 x 12inch Paper Trimmer Cutter Score Board Scoring Tool with Paper Folding for Making Scrapbooking Cards Envelope Coupons and Photo
Kandishiex$17.8512 rev
Scoring Board Envelope Maker Scores Tool Scores Board for Paper Crafts Multi-Purpose Scoreboard for Card Making Envelope Making Gift Box Making
HKKYO$9.85243 rev
Trending
90-day click momentum6.4x 8.5 Scoring Board Envelope Maker Mini Scoreboard for Paper Crafts Multi-Purpose Paper Scoring Board with Bone Folder for Card Making Envelope Making and Gift Box Making DIY Craft Projects
CYFUN DESIGN$7.980.0★
Find Scrapblooms 12x12 Foldable Paper Trimmer & Scoring Board Craft Paper Cutter and Folding Scorer Precision Paper Cutting Tool for Card Making Scrapbooking Gift Box Envelope
Find Scrapblooms$19.594.5★
Fiskars 12 Trim & Score Board TripleTrack System Integrated Scoring Surface Folding Design for Crafting and Travel
Fiskars$26.284.4★
Fiskars 12 All-in-One PPC Tool TripleTrack System Scoring Surface Pom Pom and Tassel Maker Compact Folding Design for Crafting
Fiskars$52.723.7★
Scoring Board Envelope Maker Scores Tool Scores Board for Paper Crafts Multi-Purpose Scoreboard for Card Making Envelope Making Gift Box Making
HKKYO$9.854.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Really comes in handy”
“great quality tool for the scrap booking crafting corner of the house”
“Definitely worth the money”
“I love the fold and storage option”
“Perfect size”
“It works great”
“It's sturdy”
“Perfect for crafting”
“worked as expected”
“Works great - no issues”
What buyers complain about
“Markings inaccurate”
“poor quality blade”
“the cutting blade broke”
“To small”
“a bit awkward to use”
“doesn't come with instructions”
“Price was a bit high”
“it appears a little flimsy. weak”
“the blade guide does not lock in place”
“its kinda cheaply made”