scorch markers for wood
Skip itSoft demand (-41.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 6% kills the launch gate
Avg price
Great$17.24avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.88–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$342K$342K/yr · 502K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,979.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-41.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
10
Top-5 brand share
96%
Open market
0%
- Scorch Marker67%
- Torch Paste12%
- 1DFAUL7%
- AXPEPPF5%
- BIGTHUMB5%
- LAOBIAO4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.974.3★254 rev
Scorch Marker - Wood Burning Marker 2 in 1 Pyrography Kit for Adults Woodburning Tool for Crafts Stencils & Letters DIY Pen Kit with Brush & Bullet Tips Engraving Pen for Wood Burning Projects
Scorch Marker$14.814.1★9,512 rev
Torch Paste - The Original Wood Burning Paste | Made in USA | Heat Activated Non-Toxic Paste for Crafting & Stencil Wood Burning | Accurately & Easily Burn Designs on Wood Canvas Denim & More | 3 OZ
Torch Paste$16.984.5★4,080 rev
1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts
1DFAUL$24.194.4★842 rev
SCORCH MARKER Cutting Board Oil - Food Safe Butcher Block & Wood Finishing Oil Conditioner Made with Food Grade MCT Oil for Kitchen Utensils & Wood Crafts Mineral Oil-Free (8OZ)
Scorch Marker$15.664.5★347 rev
Newest
by launch date
Wood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim
AXPEPPF$23.3424 rev
1DFAUL Wood Burn Paste Pen Kit 4OZ Wooden Burning Gel Double Sided Wood Burn Marker Kit for DIY Beautiful Wooden Burning in Minutes Perfect for Beginners Handmade Meaningful Gifts
1DFAUL$24.19842 rev
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.97254 rev
BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim
BIGTHUMB$9.88658 rev
LAOBIAO Wood Burning Paste Beeswax Kit 1 Jar Wood Burning Gel with 1 Jar Beeswax Paste 2 Foam Paint Brushes and Squeegees for DIY Arts and Crafting & Stencil Wood Burning
LAOBIAO$13.11117 rev
Trending
90-day click momentumWood Burn Paste Pen Kit 4OZ Wood Charcoal PasteEasily Create Beautiful Wood Engravings in MinutesPerfect for Beginners. Precisely and effortlessly Etch Designs onto Wood Canvas and Denim
AXPEPPF$23.344.3★
Scorch Marker SCORCH PAINT Wood Burning Paint for Crafts Stencils DIY Projects & Pyrography | Water-Based Safe Easy to Use | 2 oz Jar
Scorch Marker$19.974.3★
Scorch Marker - Wood Burning Marker 2 in 1 Pyrography Kit for Adults Woodburning Tool for Crafts Stencils & Letters DIY Pen Kit with Brush & Bullet Tips Engraving Pen for Wood Burning Projects
Scorch Marker$14.814.1★
LAOBIAO Wood Burning Paste Beeswax Kit 1 Jar Wood Burning Gel with 1 Jar Beeswax Paste 2 Foam Paint Brushes and Squeegees for DIY Arts and Crafting & Stencil Wood Burning
LAOBIAO$13.114.3★
BIGTHUMB Wood Burning Gel Kit 4 OZ | Heat Activated Non-Toxic Paste for DIY Crafting with Mini Scraper Template Sticker Paint Brush - Accurately & Easily Burn Designs on Wood Canvas Denim
BIGTHUMB$9.884.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 5.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Excellent product”
“As advertised”
“Works great, make sure to burn in well ventilated area, the outcome is amazing”
“fun”
“the wood looked fantastic”
“Value for the money”
“the directions are clear”
“Great scorch paint starter kit”
“It burns clean lines, no bleed”
What buyers complain about
“This item did not work as expected”
“Leaked all over”
“Not as advertised”
“the wood is just stained underneath”
“the paste seems to be a little thick”
“This product was expensive to being with”
“My mistake was that this was listed as paste and not paint”
“Some areas can come out darker than others if youre not consistent”
“Not enough heat”
“junk product”