scar wax
Skip itSoft demand (-1.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.02avg listing price — sweet spot $15–$100
Price range
Good$4.44–$43.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Good1,316.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.2%return rate — above 6% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$104K$104K/yr · 107K searches
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
48
Top-5 brand share
89%
Open market
7%
- MEICOLY39%
- BOBISUKA14%
- STOCKMAR14%
- Mehron12%
- Ben Nye10%
- Mysense4%
- Open — no brand owns it (5 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEICOLY Scar Wax Kit with Spatula SFX Scar Makeup Fake Scar Modeling Wax for Realistic Scar Wound and Cut Halloween Special Effects Cosplay Fake Nose Putty Stage FX Makeup Light (1.76Oz)
MEICOLY$7.534.1★3,257 rev
MEICOLY 3Pcs Special Effects SFX Makeup Kit Fake Nose Skin Putty Wax Makeup for Cosplay Scar Wax Fake Scar Modeling Wax for Cut Wound with Spatula Fake Blood Scab Coagulated Blood Gel
MEICOLY$9.234.1★1,107 rev
Ben Nye Nose and Scar Wax Fair 1 Ounce
Ben Nye$13.004.2★447 rev
Mehron Makeup SynWax | Firm Modeling Wax for Special FX | Scar Wax SFX Makeup For Fake Scars Fake Wounds & Halloween Effects 1.5 oz (42 g) | Made in the USA
Mehron$13.874.0★3,268 rev
BOBISUKA Scar Wax Professional Modeling Fake Wound Special Skin Effect for Halloween Stage Fancy Dress Up Cosplay Theatrical SFX MakeupLarge 70g/2.46oz
BOBISUKA$6.984.3★1,071 rev
Newest
by launch date
BOBISUKA Scar Wax Extension Oil for Professional SFX & Halloween Makeup - Non-Sticky Smooth Finish - 0.17OZ
BOBISUKA$4.4478 rev
BOBISUKA Demonic Special Effects SFX Halloween Makeup Kit - 5 Colors Bruise Makeup Face Body Painting Palette + Scar Wax with Spatula Tool + Fake Blood Splatter Spray + Fake Blood Cream +Stipple Spong
BOBISUKA$16.661,069 rev
Mysense Liquid Latex Scar Wax SFX Makeup Kit for Fake Scars Wounds Burns With 6 Color Bruise Wheel Face Body Paint Stage Blood Coagulated Blood Gel and Spatula Sponges Q-tips
Mysense$19.08848 rev
immetee Scar Wax SFX Makeup Kit Face & Body Paint Christmas Halloween Makeup Kit Fake Blood Painting Brushes Spatula Stipple Sponge Stage Theatrical Party Cosplay Carnival
immetee$19.85818 rev
Mysense Scar Wax Kit SFX Make Up Special Effects Fake Molding Wound Skin Wax Body Paint Halloween Set Fake Nose Stage Zombie Cosplay Costume SFX Makeup with Spatula 1.4Oz(40g)
Mysense$8.09848 rev
Trending
90-day click momentum
BBTO 600 Pieces Wax Craft Sticks for Kids Bendable Sticky Yarn Molding Sculpting Sticks in 13 Colors with Plastic Storage Box for Back to School Supply Handicraft DIY Travel Award Road Restaurant
BBTO$15.894.5★
Stockmar Modelling Beeswax - 6 Colors - 100x40 mm
STOCKMAR$21.484.6★
MEICOLY Scar Wax Kit with Spatula SFX Scar Makeup Fake Nose Skin Modeling Putty Wax for Cosplay/Realistic Scar/Fake Wound Cut Halloween Special Effects Makeup Dark(1.67Oz)
MEICOLY$8.074.1★
Bowitzki Halloween Makeup Special Effects Oil Face Body Paint Fake Blood Scar Wax Charred Ash Powder with Sponges Brush Halloween Party SFX Cosplay
Bowitzki$16.524.5★
Stockmar Modelling Beeswax 12 Assorted Color Sheets in Sliding Cardboard Box Non-Drying Reusable Wax Art Set for Artists and Hobbyists for Creative Art Projects Crafting and Sculpture
STOCKMAR$37.494.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Easy to use”
“Colors look great”
“Easy to work with easy to apply stays on good product”
“Soft enough to form edges and cuts and ulcerations”
“Great coverage”
“Amazing materials”
“Latex did not irritate skin”
“its good and then when you want to apply it on somewhere add adhesive”
“So cool I like the metallic ones”
What buyers complain about
“I can't get this product to stick to my skin”
“not worth it”
“I know its not meant for wrinkles”
“The product was received completely used”
“Absolutely awful and hard to mold”
“Smaller than expected”
“Doesn't work”
“Product was flimsy”
“So much so I accidentally broke one of my sculpting tools trying to get the wax out”
“I can't get this product to stick to my skin”