safety eyes
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Market size
Good$740K$740K/yr · 1.7M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,572.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.06avg listing price — sweet spot $15–$100
Growth
Bad-20.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.16–$10.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Open market
0%
- XKDOUS79%
- Yexixsr9%
- fulasiteu7%
- Cumkluu5%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★1,725 rev
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.164.6★9,372 rev
Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)
fulasiteu$10.244.6★1,196 rev
350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions
Cumkluu$5.684.7★1,998 rev
Newest
by launch dateFulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)
fulasiteu$10.241,196 rev
XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.161,725 rev
350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions
Cumkluu$5.681,998 rev
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.169,372 rev
Trending
90-day click momentumXKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts
XKDOUS$5.164.7★
Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)
fulasiteu$10.244.6★
350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions
Cumkluu$5.684.7★
Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal
Yexixsr$7.164.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice assortment of sizes”
“Great Value”
“Exactly what I wanted”
“Solid product”
“Easy to use”
“They hold good and don't break”
“i was able to add adorable eyes to my projects”
“the material is sturdy”
“Super easy to assemble”
“Fun to crochet with”
What buyers complain about
“Too small”
“When you open the lid you cant close it again”
“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”
“Don't work”
“As first time user didnt have any idea how to use them”
“a wate of money”
“I am afraid to use these due to the backs sliding off”
“ALL THEY DO IS FALL APART after I've already sewn the whole thing up”
“This is going to take me a couple hours to sort out”
“ALL THEY DO IS FALL APART after I've already sewn the whole thing up”