rub on transfers
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Review moat
Great296.98avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 6% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.03–$24.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.62avg listing price — sweet spot $15–$100
Market size
Okay$105K$105K/yr · 1.2M searches
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
54
Top-5 brand share
43%
Open market
52%
- EoBeCy11%
- BEUNITONE10%
- BBTO8%
- OLYCRAFT8%
- GLOBLELAND6%
- Wxiben5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 117 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BBTO 12 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood DIY Paper Home Decor 5.5 x 5.7 Inch(Fresh Flowers)
BBTO$10.024.3★1,674 rev
Vintage Rub on Transfers for Crafts: 16 Sheets Vintage Flower Rub on Transfers for Furniture Garden Birds Transfer Sticker Decals DIY Craft for Wood Glass Home Decor (6 * 6 inches)
EoBeCy$8.874.5★337 rev
12 Sheets Rub on Transfers for Furniture Crafts Vintage Rub On Transfer Stickers Flower Plant Mushroom Butterfly Berry Stickers for Wood Fabric Furniture Decals for Home Office Scrapbooking Journals
FGISAR$8.354.4★447 rev
BEUNITONE 3 Sheet Vintage Birds Flowers Rub on Transfers Magnolia Flower Rub on Transfers for Crafts Furniture Classic Birds Flowering Branch for Home Office Garden Door Wood DIY Craft 11.8* 5.9
BEUNITONE$9.054.4★544 rev
beinkmake 3 Sheets Vintage Flower and Bird Rub on Transfers for Crafts and Furniture 126inch Floral Peony Rose Furniture Transfer Stickers for Wood Furniture Cabinet Dressers Home Decor
beinkmake$9.904.1★132 rev
Newest
by launch date
STWOICL 48 Sheets Fourth of July Rub On Transfers with Scraper Easy DIY Waterproof & Fade-Resistant; rub on transfers for Crafts Furniture transfers rub on car Mirror Decals 2.5x2.5in.
STWOICL$9.8524 rev
STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Dragonfly Sayings)
STWOICL$9.9645 rev
STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Sunflower)
STWOICL$10.0645 rev
STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Highland Cow)
STWOICL$10.0845 rev
Harloon 15 Sheets 4th of July Patriotic Flower Rub on Transfer for Craft Furniture 250th Anniversary Wood Ornament Sticker Rub on Decals for Independence Day Scrapbook DIY Wood Fabric Journal Envelope
Harloon$17.1889 rev
Trending
90-day click momentumSTWOICL 48 Sheets Fourth of July Rub On Transfers with Scraper Easy DIY Waterproof & Fade-Resistant; rub on transfers for Crafts Furniture transfers rub on car Mirror Decals 2.5x2.5in.
STWOICL$9.854.4★
Whaline 12 Sheets Patriotic Rub on Transfer for Crafts Rub on Transfer Stickers Red Blue Star Heart Fireworks Furniture Decals for 250th Anniversary 4th of July Independence Day 5.5 x 5.5 Inch
Whaline$10.515.0★
Harloon 15 Sheets 4th of July Patriotic Flower Rub on Transfer for Craft Furniture 250th Anniversary Wood Ornament Sticker Rub on Decals for Independence Day Scrapbook DIY Wood Fabric Journal Envelope
Harloon$17.184.5★
STWOICL 48 Sheets Rub on Transfers for Crafts and Furniture Rub on Transfer Stickers Decals for Wood 2.5 * 2.5inch (Dragonfly Sayings)
STWOICL$9.964.7★
Dorsbaby 4 Sheets Rub on Transfers for Crafts Bees Furniture Transfers for Wood Glass Plastic & Ceramics Decorative Decals
DORSBABY$8.913.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Quality”
“Easy to Use”
“Colors are beautiful”
“the design is beautiful”
“Work as advertised”
“sticks well”
“Worth the money”
“Overall, they're a fun, easy way to add a festive touch for Independence Day”
“Pretty and bright”
“Nice size”
What buyers complain about
“Does not stick”
“Too hard to remove”
“Low quality”
“the bees are too big”
“Misleading information”
“peels paint off surface”
“Very thick decal”
“The Transfers were brittle”
“Money wasted on an item not worth it and misleading information”
“I cannot get the transfers off of the backing”