round wooden discs
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-1.8% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$17.41avg listing price — sweet spot $15–$100
Price range
Great$3.42–$52.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,174.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$249K$249K/yr · 627K searches
Returns
Okay5.0%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Competition
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
56
Top-5 brand share
38%
Open market
57%
- Blisstime10%
- FSWCCK9%
- Woodpeckers8%
- William Craft7%
- VKIZA5%
- Acejoz4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 72 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blisstime Unfinished Wood Circles for Crafts Wood Rounds for Crafts Round Discs for Painting Writing DIY Supplies Engraving and Carving Home Decorations (3 36 Pcs)
Blisstime$9.114.6★1,301 rev
Unfinished Natural with Tree Bark Wood Slices 10 Pcs 4.2-4.7 inch Disc Coasters Wood Coaster Pieces Craft Wood kit Circles Crafts Christmas Ornaments DIY Crafts with Bark for Crafts Rustic Wedding
William Craft$9.854.4★3,402 rev
FSWCCK 17 PCS Unfinished Wood Slices for Centerpieces - 5.1-5.5 Inch Round Natural Discs with Tree Bark Wooden Cookies Circles for Crafts Christmas Ornaments Rustic Wedding Decor Table Decoration
FSWCCK$17.534.6★1,300 rev
Wood Circles 14 inch 1/4 Inch Thick Birch Plywood Discs Pack of 1 Unfinished Wood Circles for Crafts Wood Rounds by Woodpeckers
Woodpeckers$9.864.7★1,306 rev
6 Pack 14 Inch Wood Rounds Circles for Crafts Unfinished Wood Circles Wood Sign Blank Wooden Discs for DIY Crafts Door Hangers and Christmas Decoration
Acejoz$13.844.3★1,335 rev
Newest
by launch date
SENMUT 10 Pack Large Wood Slices 7-8 Inches - Natural Unfinished Wood Rounds for Centerpieces Rustic Wedding Table Decor DIY Crafts Christmas Ornaments & Party Platter - Pine Wood Slabs
SENMUT$30.4435 rev
Brown Walnut Plywood Circles for Crafts 4 Pack 11x1/8 inch Unfinished Wood Rounds for DIY Crafts Wood Burning Painting Writing Engraving Carving and Home Decoration
BOWIJANYZ$22.439 rev
shuielai 6 Pack Round Wooden Discs Unfinished Wood Circles for Crafts DIY Projects Painting Holiday Decorations Wooden Door Hanger Signs 12 Inch
shuielai$8.986 rev
HNGWLYN 300 Pcs Unfinished Wood Slices Circle Round Discs Blank
HNGWLYN$10.963 rev
BIBRADAA 32Pcs Natural Wood Slices for Centerpieces 3.5-3.9 Unfinished Wood Rounds with Pre-drilled Hole and Feet Twine String Wood Cookies for DIY Christmas Ornaments Party Wedding.
BIBRADAA$18.6115 rev
Trending
90-day click momentumSENMUT 10 Pack Large Wood Slices 7-8 Inches - Natural Unfinished Wood Rounds for Centerpieces Rustic Wedding Table Decor DIY Crafts Christmas Ornaments & Party Platter - Pine Wood Slabs
SENMUT$30.444.5★
shuielai 6 Pack Round Wooden Discs Unfinished Wood Circles for Crafts DIY Projects Painting Holiday Decorations Wooden Door Hanger Signs 12 Inch
shuielai$8.984.8★
Brown Walnut Plywood Circles for Crafts 4 Pack 11x1/8 inch Unfinished Wood Rounds for DIY Crafts Wood Burning Painting Writing Engraving Carving and Home Decoration
BOWIJANYZ$22.434.8★
HNGWLYN 300 Pcs Unfinished Wood Slices Circle Round Discs Blank
HNGWLYN$10.964.0★
BIBRADAA 32Pcs Natural Wood Slices for Centerpieces 3.5-3.9 Unfinished Wood Rounds with Pre-drilled Hole and Feet Twine String Wood Cookies for DIY Christmas Ornaments Party Wedding.
BIBRADAA$18.615.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and exactly as described”
“Beautiful wood”
“Consistent in size”
“As described”
“Good value for the money”
“Great craft item”
“Great surface for painting”
“They're not heavy at all”
“The rounds are solid”
“Smooth and easy to work with”
What buyers complain about
“Split wood, not good”
“Not as thick as I would like”
“They are not the right size”
“Not as good of quality as I had hoped”
“Nothing like the picture”
“but after a while they crack”
“Paint bleeds”
“Crack easily”
“Not as dark as I imagined”
“Very thin”