rockwool insulation
Skip it51/100a small market ($315K/yr) — rockwool insulation doesn't clear our bar today.
Market/yr
$315K
Growth (1y)
+187.5%
Products
25
Brands
13
was 15 a year ago
Sellers
36
Price range
$9.53–$235.98
Returns
1.9%
Rating
4.6★
Skip it
Scored 51/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +187.5% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 1.9×
Competition
- Lynn Manufacturing34%
- Roxul21%
- Rockwool14%
- Cedolio10%
- GlikCeil5%
- BRB Products5%
- Other (7 brands)11%
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them. 13 brands and 36 sellers compete here.
Brands
13 falling
was 15 a year ago
Sellers
36
Top 5 brand share
84%
Product shelf
All 25 tracked products in this niche.
ROCKWOOL AFB Acoustical Fire Batts Mineral Wool Insulation Sound Deadening Heat Resistant 2-inch Case of 6
Roxul
$99.194.5★40 reviews
10 pk 24 x 24 x 1 Rockwool ProRox Mineral Wool Replaces Owens Corning Thermafiber BMW122-10PK
Lynn Manufacturing
$83.334.9★30 reviews
10 pk 24 x 48 x 1 Rockwool ProRox Mineral Wool Replaces Owens Corning Thermafiber BMW142-10PK
Lynn Manufacturing
$172.714.9★30 reviews
4 pk 24x36x2 Rockwool ProRox Mineral Wool
Lynn Manufacturing
$100.534.9★30 reviews
24 x12x1 (Thick) Ceramic Fiber Blanket Fireproof Insulation Baffle Rated to 2400F High-Temperature Resistance for Oven Stoves Kilns Forges
Cedolio
$14.424.7★1,301 reviews
Rockwool RXCB11224 ComfortBoard 80 R-6.3 Rigid Stone Wool Insulation Board 1.5 x 24 x 48 Covers 48 sq. feet Fire Resistant
Rockwool
$106.324.4★20 reviews
3 pk 12x12x2 Rockwool ProRox Mineral Wool Replaces Owens Corning Thermafiber BMW211-3PK-NA
Lynn Manufacturing
$24.724.9★30 reviews
ROCKWOOL Rockboard 60 Mineral Wool Rigid Acoustic Insulation Board 2 Inch 4 Pack
Roxul
$122.404.8★70 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Worked perfectly for my need”
“Easy to use”
“Good Quality”
“Great value”
“strong material”
“Fits perfectly”
“it's durable”
“Easy installation”
“Its very dense more than 10 feet I would say and Im glad to use this to cover some little small cracks and crevices around my house to deter insects and mice”
What buyers complain about
“cheap”
“Material is very crumbly and itchy”
“The tile in front is cold”
“Falls apart in your hand”
“Super expensive”
“More dense and doesnt fall apart as easily”
“It looks small”
“Very difficult to use rigidiser”
“No instruction so not sure how”
“not the actual product advertised”
Top return reasons
- Size-Overall27%
- Material Quality18%
- Value For Money11%
- Advertised Vs Actual Product10%
- Functionality-Overall7%
- Thin5%
- Thickness4%
- Defective Material/Parts3%
- Color2%
- Quality-Overall2%