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63

rock painting supplies

Worth a look

Shows demand growing +123.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 95Conversion 90Competition 69Returns 87Price range 51Avg price 57Brand share 62Review moat 23Quality gap 28

Growth

Incredible+123.8%

90-day search growth — must beat 0% to launch

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.4%

return rate — above 6% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Avg price

Good$12.80

avg listing price — sweet spot $15–$100

Price range

Good$5.47–$25.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$147K

$147K/yr · 107K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,706

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

26

Top-5 brand share

68%

Open market

28%

  • ARTISTRO44%
  • TMOL8%
  • dojobkinb6%
  • Shuttle Art5%
  • Betem5%
  • HSYMQ4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +123.8% search growth over the last 90 days.
7K5KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Sep · busiest ÷ quietest = 3.9×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“Amazing colors”

Quality-Overall12%

“Somewhat solid quality”

Value For Money9%

“Fair price”

Pen/Pencil Quality6%

“Awesome Pens”

Paint Quality5%

“Paint pens”

Fun/Entertainment Experience5%

“Fun for kids”

Ease Of Use5%

“easy to apply”

Advertised Vs Actual Product4%

“As described”

Gifting Purpose2%

“Great gift”

Drawing Experience2%

“She loves to draw”

What buyers complain about

Color15%

“Not colorful”

Advertised Vs Actual Product9%

“Looks NOTHING like the picture”

Size-Overall6%

“Too small”

Quality-Overall6%

“Cheap quality”

Paint Quality6%

“There is something wrong with the paint”

Dry/Empty Ink5%

“Dried out”

Drying Time4%

“definitely not quick dry as described”

Moist/Dry3%

“Dried out fast”

Nib/Tip Quality3%

“The fine tip is not fine at all”

Thickness3%

“Thinner then I thought”

Top return reasons

Advertised Vs Actual Product15%
Size-Overall12%
Color12%
Paint Quality11%
Value For Money9%
Functionality-Overall6%
Dry/Empty Ink5%
Display Colors4%
Ink Refill4%
Quality-Overall3%