Skip to content
68

rock painting kit

Worth a look

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 79Conversion 83Competition 70Returns 89Price range 73Avg price 72Brand share 57Review moat 23Quality gap 35

Returns

Great1.3%

return rate — above 6% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+70.9%

90-day search growth — must beat 0% to launch

Price range

Good$7.35–$36.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$780K

$780K/yr · 593K searches

Avg price

Good$14.62

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,595.28

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

27

Top-5 brand share

71%

Open market

24%

  • ARTISTRO25%
  • JOYIN17%
  • Simetufy9%
  • Blue Marble9%
  • Dan&Darci9%
  • Creativity for Kids6%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$31K8%$62K12%$94K16%$125K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 32 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.9% search growth over the last 90 days.
20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Dec · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Amazing colors”

Quality-Overall11%

“Somewhat solid quality”

Fun/Entertainment Experience9%

“Fun for all”

Value For Money9%

“Great deal”

Pen/Pencil Quality6%

“Great Set of Markers”

Paint Quality5%

“Paint pens”

Ease Of Use5%

“easy to apply”

Gifting Purpose3%

“Awesome gift”

Advertised Vs Actual Product3%

“As described”

Size-Overall2%

“Good shapes and sizes”

What buyers complain about

Color13%

“Not colorful”

Size-Overall10%

“Size was not what I expected”

Advertised Vs Actual Product10%

“False advertising”

Paint Quality6%

“There is something wrong with the paint”

Quality-Overall6%

“Cheap quality”

Dry/Empty Ink5%

“they were dry”

Drying Time4%

“definitely not quick dry as described”

Brightness/Shine/Glow3%

“Not that bright”

Moist/Dry2%

“arrived dried out”

Nib/Tip Quality2%

“Not fine tip”

Top return reasons

Advertised Vs Actual Product16%
Size-Overall16%
Paint Quality11%
Color10%
Value For Money9%
Dry/Empty Ink5%
Functionality-Overall5%
Ink Refill4%
Display Colors4%
Quality-Overall3%