rock crayons
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Good$14.77avg listing price — sweet spot $15–$100
Price range
Good$8.25–$26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,636.75avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 47K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
43
Top-5 brand share
97%
Open market
1%
- Crayon Rocks76%
- Four Candies10%
- JUPITEARTH6%
- READY 2 LEARN3%
- Crayola2%
- FXYRTKLCZ2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crayon Rocks Crayons in a Rock Shape 32 Count Tripod Grip Made for Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes in a Muslin Bag - 32 Colors
Crayon Rocks$15.504.7★709 rev
Crayon Rocks Just Rocks in a Box 32 Colors Tripod Grip Crayons Made For Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity 2 of Each Color - 64 Count
Crayon Rocks$23.944.7★602 rev
Crayon Rocks Crayons in a Rock Shape 8 Count Tripod Grip Made For Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes With a Muslin Bag - 8 Colors
Crayon Rocks$8.614.3★186 rev
Crayon Rocks Crayons in a Rock Shape 16 Count Tripod Grip Made For Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes in a Red Velvet Bag - 16 Colors
Crayon Rocks$13.394.4★1,174 rev
Four Candies Crayons for Toddlers 1-3 24 Colors Non-Toxic Unbreakable
Four Candies$10.834.5★1,966 rev
Newest
by launch date
Four Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable
Four Candies$8.321,966 rev
Crayon Rocks Crayons in a Rock Shape 16 Count Tripod Grip Made for Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes in a Farm-Themed Bag - 16 Colors
Crayon Rocks$16.0813 rev
JUPITEARTH 6 Colors Egg Crayons for kids Palm-Grasp Non Toxic Jumbo Washable Crayons for Kids Fat Brain Toys for Art Supplies and Perfect Gifts for Boys and Girls
JUPITEARTH$12.14669 rev
JUPITEARTH 12 Colors Crayons for Toddlers Non-Toxic Washable Rocket Crayons Easy-to-Hold Coloring Gifts & Mess-Free Art Supplies for Little Hands
JUPITEARTH$8.25547 rev
Peanut Crayons for Kids 36 Colors Washable Toddler Crayon Non-Toxic Baby Crayon for Ages 2-4 4-8 - Large Crayons for Toddlers 1-3 Coloring Art Supplies Back to School Gift for Boys&Girls
FXYRTKLCZ$15.22260 rev
Trending
90-day click momentumFour Candies Crayons for Toddlers 1-3 12 Colors Non-Toxic Unbreakable
Four Candies$8.324.5★
Crayon Rocks Crayons in a Rock Shape 16 Count Tripod Grip Made for Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes in a Farm-Themed Bag - 16 Colors
Crayon Rocks$16.084.1★
Crayon Rocks Crayons in a Rock Shape 16 Count Tripod Grip Made For Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes in a Red Velvet Bag - 16 Colors
Crayon Rocks$13.394.4★
Crayon Rocks Crayons in a Rock Shape 8 Count Tripod Grip Made For Handwriting Development in Kids and Toddlers Fun & Educational Creative Activity Comes With a Muslin Bag - 8 Colors
Crayon Rocks$8.614.3★
Peanut Crayons for Kids 36 Colors Washable Toddler Crayon Non-Toxic Baby Crayon for Ages 2-4 4-8 - Large Crayons for Toddlers 1-3 Coloring Art Supplies Back to School Gift for Boys&Girls
FXYRTKLCZ$15.224.5★
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -12.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are accurate”
“Great to promote a good grasp”
“Theyre a good size”
“easy to use”
“No complaints on the kid side”
“doesnt break them”
“Colorful fun”
“Worth the money”
“Great for tiny hands learning to grasp - 3 yr olds especially - when trying to teach them how to color”
“Perfect shape for little hands”
What buyers complain about
“These are too short”
“Colors are very dull”
“both of them break easily”
“Couldnt use”
“no QC at all”
“which then becomes a choking hazard”
“The price is kind of high for what you get”
“Product is different from description”
“attends O. T. Unfortunately the hardness of the crayons makes it difficult for her to keep the correct grip that these encourage”
“Pretty fragile, too”